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Amy Spencer
HSO
Empire State Building
350 5th Avenue, Suite 6902
New York, NY 10118
212 502-3900
E-Mail Author
https://us.hso.com/

HSO

HSO is a global business transformation company and Gold Microsoft Partner, fully dedicated to Microsoft technology. We take advantage of the entire Microsoft stack, including Dynamics 365 (ERP, CRM, CE) Azure, and the Power Platform, to deliver solutions that transform the way your business performs and the way you work, empowering you to get results through accelerated time to value and digital transformation in a fast-moving world.

Each industry is unique, presenting unique challenges that require experts who can put those challenges behind you. HSO has deep expertise, software solutions, and dedicated practices for specific industries, including:

Why HSO?

Founded in 1987, HSO is one of the world’s top business implementation and solution partners, with an excellent reputation for being a trusted advisor. A Microsoft Gold Certified partner since 2002 and a member of the Microsoft Dynamics Inner Circle since 2006, HSO has earned 5 Eagle Awards and 23 Microsoft Partner of the Year Awards, including the Modernize Finance and Operations 2020 Microsoft Partner of the Year.

We are proud to have been named by Forrester as one of the 15 top Microsoft Business Applications service providers and by the Everest Group as a Major Contender in the D365 Services PEAK Matrix® Assessment 2021. We are a proud contributing member of CRM Software Blog and ERP Software Blog.

We are also committed to being there for you after go-live and beyond. HSO’s Microsoft Dynamics Application Management and Support Services team is ready to support your business-critical applications so you can keep your focus on your business. We want to be your lifetime partner, working with you to continue realizing results now and in the future. Large enough to serve, small enough to care, we are HSO … the results company.

Articles by HSO

AEC Software: How Everyone, Not Just Accounting, Can Benefit from the Right Technology - May 19, 2022
Connected Technology Can Advance the Mission of Your Non-Profit - May 18, 2022
How Governments Can Use Technology to Focus on Staffing Challenges - May 12, 2022
Better Constituent Management is Key to Keeping Non-Profits Connected with Volunteers and Donors - March 22, 2022
3 Ways to Strengthen Your Professional Services Firm by Driving Better Results - March 10, 2022
Challenge Accepted: Make CRM More Impactful on a $2Tr AUM Global Asset Management Firm, Thanks to the Microsoft Power Platform and Dynamics 365 - March 9, 2022
With the Right HR Technology Solution, Governments of Any Size Can Handle Workforce Management - March 2, 2022
AEC Firms are Selecting aec360 Over Re-platforming with Deltek or BST: Here are the Top 10 Reasons Why - February 21, 2022
Challenge Accepted: Replace an Existing CRM and Find a Modern Approach to a Demanding but Profitable Asset Management Channel with Dynamics 365 Sales - February 17, 2022
Non-Profit In-Person Events are Back for 2022: Here’s How to Get the Most Benefit from Them (and Virtual Events as Well) - February 14, 2022
8 Big Reasons AEC Firms Go with Dynamics 365 and aec360 and Not Salesforce - February 7, 2022
Preventing Government Fraud: A Proactive Approach - January 23, 2022
Democratization of Technology Will Help Define IT’s Role in 2022 and Beyond - January 19, 2022
eCommerce in Manufacturing: Enhancing the Buyer Experience Across Channels - January 14, 2022
Non-Profits That Depend on Case Management Benefit from Technology with a Client-First Focus - January 9, 2022
How Microsoft’s New Cloud for Manufacturing Will Transform the Fourth Industrial Revolution - December 7, 2021
What's driving the Factory of the Future? - October 15, 2021
Demo: Experience Connected Field Service in Action - October 11, 2021
Financial Services Firms Are Using the Microsoft Power Platform for Rapid App Development and Accelerated Results - September 12, 2021
Why Won't Your Employees Embrace Your CRM System? How to Address Low User Adoption Before It Sabotages Your A/E/C Firm - September 8, 2021
How Do Financial Services Firms Speed Up Important CRM Projects? With Rapid App Development Using the Power Platform - September 3, 2021
Improving the Microsoft Infrastructure for Faster, Comprehensive Integration of Acquired Companies - August 24, 2021
Equipping a Fast-Growing Company for Continued Growth by Choosing Dynamics 365 CE Over Salesforce.com - August 8, 2021
Benchmarking Report: Customer-Centricity, Technology and the New Normal of the Field Service Sector - August 4, 2021
Challenge Accepted! Revolutionizing Investor Relations for a Global Firm with Dynamics 365 - August 2, 2021
Use Managed Services for Your CRM Application Management Lifecycle - July 27, 2021
Not Ready Yet to Upgrade your CRM? No Problem - July 26, 2021
Acquisition of One Microsoft Dynamics Partner by Another Can Benefit State and Local Governments - September 22, 2020
Microsoft Enhances Nonprofit Accelerator with Latest Release - August 12, 2020
D365 Customer Insights for Asset Mgmt: More Opportunities - July 31, 2020
Happier Employees Drive Your Organization's Success & Growth - July 24, 2020
Contact Tracing App Prevents COVID-19 in Company Offices - July 10, 2020
Analyze Data with Azure Machine Learning: No Coding Needed - July 2, 2020
Adapting to COVID-19: Remote Workforce & Client Opportunities - June 26, 2020
Global Non-Profit Survived COVID: Azure Cloud for Remote Work - June 19, 2020
Private Equity Firm Replaces Salesforce w/ Dynamics 365 CRM - May 28, 2020
Virtual Training During Covid-19: 5 Tips for CRM Professionals - May 22, 2020
COVID-19, Business Continuity Planning & Dynamics 365 CRM - May 12, 2020
Media Industry Post COVID 19: Prioritize CRM & Customer Data - May 6, 2020
Finance Professionals, Don’t Miss the Online GFOA Conference - May 4, 2020
Don’t Let the COVID-19 Economy Stop Important Initiatives: Here Are 3 Reasons to Get Started with Your CRM Software Project Now - April 21, 2020
COVID-19 & Building a Strategy to Go Remote: 3 Tips for CIOs - April 10, 2020
Bank Builds Customer Base with Microsoft Power Platform & AKA - April 1, 2020
Microsoft Azure: Companies Work Remotely During COVID-19 - March 27, 2020
Live Webinar: How Financial Services Firms are Using the Microsoft Power Platform to Accelerate CRM by “Minding the Gap”…Even Around Salesforce! - March 19, 2020
Microsoft Power Platform Improves Doc Mgmt for Major Online Weather Provider - March 16, 2020
3 Reasons to Start Using LinkedIn Sales Navigator & D365 for Sales - March 6, 2020
Microsoft Power Platform Boosts Financial Services Firm’s Growth - February 26, 2020
The Microsoft Power Platform: Empowering Nonprofits in the Field - February 18, 2020
When Salesforce Falls Short, Turn to the Microsoft Power Platform - February 7, 2020
6 Reasons to Use Microsoft Dynamics 365 Customer Insights - January 30, 2020
Supplementing Salesforce: Custom Microsoft Power Platform Solution - January 24, 2020
Non-Profit Uses Microsoft Azure to Advocate for Education Funding - December 13, 2019
Financial Trends in 2019: Changing Customer Demands - November 13, 2019
NetHope: Connecting Nonprofits with Microsoft Technology Partners - October 4, 2019
Keep Your Asset Management Firm Competitive with Advanced Analytics and Data Sets - September 20, 2019
What to Look for in an Employer: Dynamics 365 CE/CRM Software Jobs - August 22, 2019
Improve IT Help Desk Efficiency with a No-Code Bot - Microsoft Azure - August 15, 2019
Helping Non-Profits Innovate Beyond Budget Limits with Dynamics 365 - August 8, 2019
Customize Your CRM Software's Feature Set with Cloud Native and AKA - June 26, 2019
Selecting a Microsoft Dynamics Partner: 5 Ways Glassdoor Can Help - June 21, 2019
6 Things I Love About Working for Microsoft Dynamics Partner, AKA - June 10, 2019
5 Reasons Why You Should Choose a Microsoft Gold Certified Partner - June 3, 2019
5 Reasons AKA is Excited About the Dynamics 365 Nonprofit Accelerator - May 23, 2019
Expand Dynamics 365 CRM Using the Microsoft Power Platform - May 15, 2019
The Benefits of AI for Asset Management: Enterprise Reporting - May 7, 2019
AKA Sponsors 7th Annual Lunch for LifeWorks - April 29, 2019
The Benefits of AI for Asset Management: Marketing and Campaigns - April 17, 2019
Benefits of AI for Asset Management Firms: Managing Client Meetings - April 10, 2019
The Benefits of AI: Asset Management Firms and Trip Planning - April 4, 2019
AI for Asset Management Firms: Managing Pipelines and RFPs - March 27, 2019
Microsoft Azure Data Analytics Help Commit Partnership Improve Schools - March 1, 2019
Tech for Social Impact Day 2019: Helping Nonprofits Succeed - February 19, 2019
AI for Asset Management: Retailer & Wholesaler Lines of Business - February 13, 2019
7 Reasons Why Companies Prefer Microsoft Dynamics 365 to Salesforce.com - February 6, 2019
Amazon Web Services vs. Microsoft Azure: What Every CTO Needs to Know (Part 1) - January 25, 2019
6 Artificial Intelligence Strategies for Asset Management Firms - January 18, 2019
Create a Data Strategy to Get the Most from Your Data - January 11, 2019
Microsoft Dynamics 365 for Sales CRM: How to Write Plug-ins in Azure Functions - November 29, 2018
Microsoft Power BI Reports and Your Company’s Data Culture - November 16, 2018
Well-Rounded Microsoft Dynamics Consultants Blend Functional & Technical Skills - November 7, 2018
Digital Transformation and Cloud Technology for Nonprofits: Changing the World - November 1, 2018
AI and Machine Learning for Asset Management: Better Trip Planning - October 23, 2018
What is Hybrid Cloud and How Can it Work for Your Business? - October 17, 2018
AI for Asset Management Firms: Better Manage Pipelines & RFPs to Improve ROI - October 9, 2018
Configure Text Analysis in Dynamics 365 for Sales/Customer Engagement through Azure Machine Learning Text Analytics - September 27, 2018
Weathering the Storm: How to Protect Your Business Data with the Cloud - September 18, 2018
How Office 365 and the Cloud Can Save Your Data…and Your Day - August 21, 2018
Selecting the Right Implementation Partner for Your Business Solution - July 17, 2018
Microsoft Tools that Increase Performance in Asset Management by Extending CRM - July 11, 2018
5 Reasons Why Asset Managers Should Make Machine Learning Part of Their Daily Routine...and How the Right CRM Can Help - June 26, 2018
For Asset Managers, the Right CRM Should Be More than a Customer Database: Does Your CRM Have What It Takes? - June 5, 2018
Your CRM System Isn't Your Pet...If It's Not Doing the Job, Let it Go - May 3, 2018
The Solution to Point Solutions: How Two Asset Management Firms Broke the Mold…and We’re Glad They Did - August 31, 2017
Matrix Visualizations Adds Even More Power to Power BI - August 24, 2017
Machine Learning and AI: Taking Over the World…or Just Opening New Doors for Financial Services? - August 9, 2017
Why Microsoft Power BI and Solver BI360 Make a Powerful Team - July 19, 2017
Stop Trying to Win Against Robo-Advisors: Change the Game by Providing Value they Can’t with Today’s “Predictive” CRM - July 13, 2017
Moving Financial Services into the Cloud: 3 Concerns that Should Not Be - June 29, 2017
Insights from the Top: 3 Takeaways from a Financial Services Roundtable - June 7, 2017
Could Being in the Cloud Have Protected You from the WannaCry Cyber-Attack? - May 25, 2017
The Real Power Behind Digital Transformation - April 26, 2017
Should You Upgrade to Microsoft Dynamics 365? Here’s What You Need to Know - April 20, 2017
Using Microsoft Dynamics 365’s Voice of the Customer to Improve the Customer Experience - April 13, 2017
What Wealth Management Firms Need to Compete with Robo-Advisers - April 6, 2017
Microsoft Dynamics 365: All About Insights - March 23, 2017
Digital Transformation with Microsoft Dynamics 365 - March 6, 2017
Microsoft Dynamics 365 Deep Dive Series: PowerApps, Flow, and Common Data Service for Dynamics 365 - February 22, 2017
Top 10 Fabulous New Features of Microsoft Dynamics 365: Deep Dive Series, Part 2 - January 26, 2017
Microsoft Dynamics 365 Features and Pricing - December 29, 2016
7 Email and Social Tools for B2B Sales and Marketing Tools in Microsoft Dynamics CRM - December 1, 2016
How Financial Advisors Use CRM to Meet DOL Fiduciary Rule Requirements (and Strengthen Customer Relationships in the Process) - November 30, 2016
Video Review: Why Choose Microsoft Dynamics CRM Over Salesforce? - November 28, 2016
How Market Leader Uses Microsoft Dynamics CRM Online to Innovate, Create Global Visibility & Stay Ahead of Competition - November 22, 2016
5 Ways to Leverage the Power of Microsoft Dynamics CRM Field Service - September 26, 2016
Making Microsoft Dynamics CRM Field Service Work for You - September 22, 2016
Synchronizing Your Email System with Microsoft Dynamics CRM: A Comparison of 3 Approaches - August 30, 2016
6 Ways Mobile CRM Apps Improve How We Do Business - August 3, 2016
How Successful Investment Firms Are Using CRM in Unexpected Ways to Outpace Business Demands - July 29, 2016
Microsoft Dynamics CRM Online Government: How It is Used to Deliver Exceptional Outcomes - July 7, 2016
Microsoft Dynamics CRM in the Public Sector: Helping Government Help Its People - June 29, 2016
Enabling New Features in Microsoft Dynamics CRM 2016 Spring Wave - June 22, 2016
Using Governance in Deploying CRM Applications, Part 1: Why It Works, How It Works, and a Strategy that Works - June 16, 2016
CRM as an Operational Platform for Financial Services: 5 Goals One Firm Achieved - June 2, 2016
3 Important Factors to Consider When Replacing Your Legacy CRM System - May 31, 2016
Bound at the Hip: How Customer Experience Management (CEM) Relates to Customer Relationship Management (CRM) - May 2, 2016
What's Involved in a Microsoft Dynamics CRM 2016 Upgrade? [Infographic] - April 16, 2016
How Can Health & Human Services Use CRM for Case Management to Better Manage Their Networks of Care? Ask the VA and ACF - April 8, 2016
Achieving Sales Success with CRM 2016 - February 8, 2016
4 Steps to Reducing Risk When Implementing CRM - January 19, 2016
9 Reasons to Consider CRM Online - December 17, 2015
CRM Project Management Methodologies: Which One is the Best? - September 28, 2015
Dynamics CRM 2015 Outlook Client: The Top 5 Reasons to Roll it Out Today - September 15, 2015
Microsoft Dynamics CRM 2015 Easily Adapts to Support Specific Business Needs - July 30, 2015
7 Reasons a Financial Services Firm Replaced Salesforce with Microsoft Dynamics CRM - July 17, 2015
How Financial Services Firms Use Microsoft Dynamics CRM to Transform & Deliver Amazing Customer Experiences - May 22, 2015
Dynamics CRM in Motion - Productivity Updates - April 22, 2015
Social CRM For Your Live Events - November 21, 2014
When Targeted Marketing Campaigns Just Aren't - August 21, 2014
Microsoft CRM Puts the SMAC Down: Social, Mobile, Analytical & Cloud Trends - June 11, 2014
Marketing Campaigns & Quick Marketing Campaigns - December 31, 2013
The Necessity of Customer Service Transparency - September 24, 2013
"Dynamics CRM Allows Me the Ultimate Marketing Dream" - August 15, 2013
7 Tips for Improving Marketing Effectiveness - June 19, 2013
CRM 2011's Enhanced User Experience - June 13, 2013
The Top Five Strategies for Improving Sales Performance - May 23, 2013
Designing a Versatile CRM Solution for Financial Service Firms - April 9, 2013
Harnessing the Power of Social Media to Keep Your Customers Happy - February 28, 2013
Save Time with Custom Entry Forms Using Microsoft Dynamics CRM - January 28, 2013
Miami Marlins Chooses Green Beacon Solutions for CRM Upgrade - January 8, 2013
Picture Your Success with Dashboards in CRM 2011 - December 10, 2012
Are You Using Your CRM System the Right Way? Microsoft Dynamics CRM Vs. Microsoft Dynamics ERP - October 4, 2012
Microsoft Dynamics CRM as a Platform - August 27, 2012
Extended Release: Schedule Updates for New Features in CRM 2011 - July 16, 2012
Have You Started the Dialogue in CRM 2011? - June 11, 2012
Microsoft Dynamics CRM and The High Value of Customers in Today’s Market - April 12, 2012
InsideView For Microsoft Dynamics CRM 2011 - April 4, 2012
Come See a Demo of DynamicsADvantage for CRM at Microsoft Dynamics Convergence in Houston Texas! - January 31, 2012
Boston Red Sox Improves Business Functionality with Green Beacon Solutions - January 18, 2012
Technical Post: Using PowerShell to Address an “Invalid Trace Directory” Error in Microsoft Dynamics CRM 2011 - January 14, 2012
Add Customized Workflow Activities to Your Microsoft Dynamics CRM System - January 12, 2012
Implementing Robust Microsoft Dynamics CRM 2011 Auto-Numbering Using Transactions - January 11, 2012
FetchAll() for Microsoft Dynamics CRM 2011 – Handling Large FetchXML Resultsets - December 16, 2011
Grants Management Made Easy With Microsoft Dynamics CRM - December 16, 2011
Green Beacon Solutions Nominated to "CRM Watchlist 2012" by ZDNet - November 15, 2011
A CRM 4.0 to CRM 2011 Upgrade First Hand Experience - November 5, 2011
CRM Best Practices - October 19, 2011
CRM Selection and Implementation Best Practices - September 29, 2011
The Value of Good Data in CRM Solutions - September 28, 2011
Microsoft Dynamics CRM for Sports Marketing – A Winning Team - September 26, 2011
Track and Measure Company Goals with Microsoft Dynamics CRM Goal Metrics - September 12, 2011
Build Better Relationships with Microsoft Dynamics Accelerators! - August 16, 2011
Microsoft Plans to Update Dynamics CRM Online by the End of 2011 - July 19, 2011
DynamicsADvantage Updates for CRM 2011 - June 2, 2011
Improving Enterprise Collaboration with Social Networking Solutions for Microsoft Dynamics CRM 2011 - May 19, 2011
CRM Online - No Time Like the Present to Get Started - May 19, 2011
CRM 2011 Launch Event New York City - March 15, 2011
CRM 2011 at Convergence 2011 - Build Better Relationships - February 23, 2011
Microsoft Dynamics CRM 2011 Has Arrived - February 4, 2011
Find A Microsoft Dynamics CRM 2011 Launch Event Opportunity - December 31, 2010
4 Questions to Ask Yourself When Considering CRM Software - December 3, 2010
Microsoft Dynamics CRM Integrates with Trusted Platforms to Update Client Contact Data - November 23, 2010
CRM 2011 Takes Care of Your Most Valuable Asset!!! - November 11, 2010
5 Reasons Not to Use RFPs - October 27, 2010