What Wealth Management Firms Need to Compete with Robo-Advisers

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To reach the smaller investor, financial services companies have been offering automated investment advisory services, or robo-advisers. Now, Charles Schwab has announced it will be offering a hybrid of automated and human investment advice and portfolio management. Recently, Reuters reported that the new service, called Schwab Intelligent Advisory, service will offer a customized financial plan, an automated portfolio, and advice from live certified financial planners.

It turns out that investors like both automated and human advice. A recent story in Investment News reported that a survey by the Financial Planning Association and Investopedia showed that while 75% of clients were very satisfied with the advice and services from traditional financial planners, 73% were just as happy with their automated investing platform.

Moreover, 39% of all respondents would prefer investment planning services from a combination of traditional and automated services. The report also found people still would rather use human advisers for tax planning, estate planning, elder-care planning, and health-care planning services.
It is certainly a new landscape for financial management companies.

To compete effectively—and successfully—in this digital marketplace, traditional financial services companies need to focus on offering their clients excellent value and customer service.

Microsoft Dynamics 365: A Competitive Advantage

Competing in digital financial services market means you must have real-time knowledge of how every aspect of your company is performing. Dynamics 365 offers you a complete business solution to streamline your business, improve productivity, and be responsive to your clients.
Dynamics 365 for Operations offers complete ERP functions to manage your company’s finances and business operations. Dynamics 365 also comes with CRM and Business Intelligence capabilities that help your advisers identify customer trends, anticipate buying behaviors, and offer personalized service to each client.

AKA Enterprise Solutions helps wealth and investment advisory firms remain competitive with innovative technology solutions like Dynamics 365. Watch this short video to see how AKA used Dynamics 365 to help CAPTRUST:


To see if Dynamics 365 is right for your organization, contact the financial services experts at AKA.

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