Many businesses hold live events such as conferences, networking functions, or customer-interactive events. If you integrate social media interactions before, during, and after your live event, you can compound interactions, maximizing your reach and your return on investment.
As discussed in “How to Leverage Live Marketing With Social Media Before, During and After Events,” posted by Kelly Springs-Kelley on Entrepreneur.com, your conference or special live event isn’t the only chance to get in front of prospects and customers. Springs-Kelley suggests that you harness social media to extend the length and reach of your influence by engaging customers before, during, and after the event. For example, you can use social media to inspire word-of-mouth advertising before a conference. Contests, surveys, or even unique videos can increase interactions before the event, which can support promotional activities and improve attendance. During your conference, use hashtags to create games or give out prizes when attendees visit vendors or attend sessions. Post-event, ask attendees to share their experiences or offer discounts or incentives for sharing content or when purchasing items. As Springs-Kelley indicates, social media can influence prospects and customers, extending your reach and boosting branding and sales.
When planning these unique forms of social engagement or other specialized marketing campaigns, be sure to measure your activities and results to determine whether your efforts are making an impact. A customer relationship management (CRM) solution can support both the control and insight over each of your marketing activities. You can tap into social networks, monitor both transactions and online engagements, and identify which activities are generating the best results. The more you learn about your customers, the better you can tailor marketing activities to get their attention and spur interaction, which can lead to improved sales and long-term business relationships.
An integrated solution, such as Microsoft Dynamics CRM, can streamline your marketing and advertising activities, provide business intelligence to profile audiences with efficiency, and track customer interactions across multiple channels. With this insight, you can find ways to better serve your customers, optimize upselling and cross-sales, and continue to create more effective marketing and advertising campaigns. Contact AKA Enterprise Solutions for more information about using social CRM to optimize live events, social marketing, and other marketing efforts.
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