AKA Enterprise Solutions’ media team recently finished a project where we moved a publisher of specialized industry news and information – mostly insurance and legal works – off of Salesforce.com and onto
AKA implemented Microsoft Dynamics CRM 2015 Online with Microsoft Outlook integration for the sales and marketing teams along with our
The company is now live with a single sales environment for all divisions, enabling data sharing and user collaboration. Because Dynamics CRM is part of the Microsoft stack, it fully integrates with Outlook, which is what the company was already using, so the new system was widely and quickly adopted across all divisions. Management is enjoying detailed levels of reporting because of the uptick in user adoption and the industry relevant data capture. Finally, with Dynamics CRM Online’s low cost of ownership compared to their previous system, they are saving 54% each year.
by AKA Enterprise Solutions