Microsoft Dynamics CRM-to-ERP Connector Cuts Integration Time, Cost

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What if you could streamline data-entry processes throughout your organization in a way that eliminates redundancies, reduces errors, and boosts employee productivity? How much money could that save your company?

What if you could gain a precise, real-time, 360-degree view of your customers – from both a marketing perspective and from the vantage point of their financial transactions with your company? How valuable would that information become to equip your staff to resolve customer issues at reduced call times, uncover new cross-sell opportunities, and keep customers coming back?

Your company can realize these benefits (and more) by seamlessly integrating customer relationship management (CRM) software with a robust enterprise resource planning (ERP) solution.

The challenge, however, has traditionally been the high cost of integration due to the extensive amount of customization often required to get the systems to work together properly.

That’s why Microsoft designed its new CRM-to-ERP “connector” – to offer companies the benefits of CRM-to-ERP integration at significantly lower cost. The connector’s out-of-the-box interoperability with Microsoft’s technologies eliminates the headaches (and expense) involved with having to trouble-shoot “connectivity” issues that often occur with custom integrations.

The connector seamlessly integrates (with minimal set-up time) Microsoft Dynamics CRM with either one of these Microsoft Dynamics ERP solutions – Dynamics AX (Axapta), Dynamics GP (Great Plains) and Dynamics NAV (Navision). (See "New Microsoft Dynamics ERP Resources Save Customers Time and Money.")

The combined solution allows for smooth data-flow between CRM and ERP, automatically synchronizing and updating data in both applications, at all times, providing organization-wide insight across both systems via a single, easy-to-use interface. Available to Microsoft customers as an enhancement plan benefit, the connector is compatible with either the on-premises or online Dynamics CRM.

Stay Tuned for Connector Updates

For the latest information on the Microsoft Dynamics CRM-to-ERP connector, follow Microsoft team’s blog at Connector: Integrating Dynamics ERP with Dynamics CRM, which answers several questions you might have, including:

To explore how integrating CRM and ERP could add value to your company, consult the ERT Group at 954-825-0888.

Byline: Enterprise Resources Technology Group, Inc. (ERT Group) is a technology consulting firm that empowers companies to grow and succeed with business solutions that streamline processes, improve productivity, and squeeze more profit from operations. ERT Group is a Florida Microsoft Gold Certified Partner and a 2010 President’s Club member for Microsoft Dynamics – offering Microsoft Dynamics CRM and Microsoft Dynamics ERP.

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