Microsoft CRM 2011 can be more than a customer management tool. With all of the Microsoft-certified applications available today, you can build a mini ERP system using CRM 2011 as a base. Just think outside the software box. If your focus is a particular vertical, it is easy to “package a program” for healthcare, pharmaceutical, industry, associations, and many more.
For example, no longer does the digital signature requirements of a pharmaceutical rep require pharma companies to use Salesforce.com. There is now a Microsoft CRM 2011 application that captures and stores digi sigs on a tablet. No longer does a company need to review four different CRM solutions, they just need to review all the options available with Microsoft CRM 2011 in the Marketplace. No longer does a company need a complete E Commerce application to sell widgets; businesses can get a credit card processing application built onto CRM.
Do your research upfront, bundle applications together, and you’ve got a “customized software solution” to meet most business needs. for more information.
By: Ginger Edwards, Intelligent Technologies, Inc. a
