Microsoft CRM 2011 can be more than a customer management tool. With all of the Microsoft-certified applications available today, you can build a mini ERP system using CRM 2011 as a base. Just think outside the software box. If your focus is a particular vertical, it is easy to “package a program” for healthcare, pharmaceutical, industry, associations, and many more.
For example, no longer does the digital signature requirements of a pharmaceutical rep require pharma companies to use Salesforce.com. There is now a Microsoft CRM 2011 application that captures and stores digi sigs on a tablet. No longer does a company need to review four different CRM solutions, they just need to review all the options available with Microsoft CRM 2011 in the Marketplace.
Do your research upfront, bundle applications together, and you’ve got a “customized software solution” to meet most business needs.