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BroadPoint Technologies, LLC

Social Listening with Microsoft Dynamics CRM

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Microsoft Dynamics CRM 2015 is a cutting-edge customer relationship management solution. And to keep in step with the growing popularity of social networking, Microsoft has integrated social functionality directly into the product. One of the coolest social features in Dynamics CRM 2015 is social listening which allows you to monitor social network chatter from clients, partners, prospects and even your competitors.

Social listening allows you to keep your finger on the pulse of your business. And it’s not just something for your marketing team to be concerned with. Organizations that are making social listening a company-wide initiative are seeing the most benefits and with good reason. There’s so much chatter going on across the various social networks, it’s silly to think one or two people can capture every relevant piece of social data being shared.

Just as your sales and marketing tactics are becoming more sophisticated, so should the tools that support your efforts. There is an overwhelming amount of content being shared on social networks such as Twitter, Facebook, LinkedIn and Google+. It’s important, however, to cut through the noise and filter out the news and information that is relevant to your business. Using the social listening feature in Microsoft Dynamics CRM will help you see what type of content your clients/prospects are consuming while focusing your efforts on the people and organizations that matter. And with this functionality already built in to Dynamics CRM, the relevant social updates are captured to the correct person/organization so you can see how active a client or prospect has been on social networks, and what specifically they’re chatting about.

Social listening is becoming more and more a part of everyday business. Microsoft Dynamics CRM is a great way for your organization to distill the relevant social chatter that matters to your business. Contact BroadPoint today to learn more about social listening or to see Microsoft Dynamics CRM in action.

by BroadPoint Technologies

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