Whether you have been using a CRM solution for years and are looking for something with expanded functionality or you are considering CRM for the first time, you have to determine if the project cost is going to get you a sufficient return. According to a recent study by Nucleus Research, a new CRM project will give you great ROI! Nucleus found that for every dollar a company spends on CRM, it gets back $5.6.
What makes CRM such a solid investment?
According to Nucleus, there are three main reasons:
Reasons for Use – Initially, CRM was seen as a sales tool that was extremely process focused. Today, the more robust functionality and easy to use interface makes CRM solutions ideal for improving employee productivity and engagement across the organization. Company are using CRM solutions for so much more than just improving the reliability of their pipelines and increasing call center responsiveness. You can read real life examples of the many ways CRM can be used in “24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers.”
Easier Data Access – In order to keep up with the more mobile and socially interactive society we live in, CRM solutions are adding features and functionality to track social engagement and operate more like social media solutions. In addition, many CRM solutions have added mobility solutions that enable access to CRM data anywhere, anytime, from a variety of mobile devices.