Top 6 Benefits of Marketing Automation in Microsoft Dynamics CRM!

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Microsoft Dynamics CRM 2013 Marketing Automation

Marketing automation is one of the most crucial functions a CRM system can provide for an organization.  It drastically improves your abilities to engage with your prospects and customers in ways that are proven to work.  In fact, tools like real-time analytics literally let you see the results of your campaigns, so you can learn what works and what doesn’t and improve your efforts each time around.

The various aspects of marketing automation give you diverse advantages that help you target your markets at the right time, with the right content, at the right people, using the right methods.

Here’s a look at the top 6 benefits that comprise marketing automation, all included in Microsoft Dynamics CRM.

Lead Nurturing

Lead nurturing is the process of delivering relevant content and follow-ups to leads in an effort to build their interest around your product and eventually close the sale.  There are a number of ways Microsoft Dynamics CRM helps with this, from automating the process entirely, to scheduling activities and follow-ups, to documenting information gathered from conversations with the lead to help deliver the best content.  Lead nurturing is a major component to most sales processes, and if done properly, can mean the difference between overachieving your sales goals and falling short entirely.  Simply put, lead nurturing pays off.

Reporting and Analytics

Reporting and analytics appear on nearly every short list of the most requested features in CRM solutions.  They provide insights into various business areas, such as front office productivity, sales success rates, campaign effectiveness, and plenty of other metrics.  These features are crucial for learning your market, improving your business processes, and optimizing your campaigns for greater results.

Lead Scoring and Qualification

Lead scoring and qualification assists sales teams in targeting prospects that are the most profitable or most likely to make a purchase.  This can be based on their level of interest in your product/service, or by how far along they are in your sales cycle.  Teams should utilize lead scoring and qualification features to optimize their sales efforts and bring in the most revenue possible by directing their focus on real opportunities.

Email Marketing

One of the best ways to reach customers is through email.  Especially when you can reach all (or some) of your customers in one felled swoop through targeted email blasts.  With Microsoft Dynamics CRM 2013, you can send thousands of personalized emails in one instance simply by selecting your customer list and a few parameters.

Campaign Management

Microsoft Dynamics CRM 2013’s campaign management features enable you to plan, design, execute, optimize and organize your campaigns across a number of different channels to achieve higher rates of success with as little time and effort as possible.  These are great features for gaining visibility into your campaigns and staying on top of your campaign strategies.  Marketing campaigns and sales efforts should complement each other in an ongoing fashion, so remaining organized and keeping your strategies aligned is key.

List Segmentation

Relational database technology empowers companies to filter, search, and organize their data into segmented customer lists based on the parameters you choose.  List segmentation is a favorite feature in Microsoft Dynamics CRM 2013, giving marketing teams the power to create targeted lists for various purposes like email blasts, marketing campaigns, call lists, etc., simply by selecting the parameters you wish to target.


You can find these 6 crucial marketing automation features and more included in Microsoft Dynamics CRM 2013!  Marketing automation can help your organization tremendously by saving you time and money across all your marketing efforts.  We encourage you to check out the other ways that Microsoft Dynamics CRM empowers your sales and marketing team with sales force automation, customer-centric tools, and cutting-edge social media capabilities.

If you have additional questions or would like to learn more about what Microsoft Dynamics CRM can do for your company, contact us today:


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By Turnkey Technologies, Inc. – Kentucky, Illinois, Missouri Microsoft Dynamics CRM & Microsoft Gold Certified Dynamics GP Partner