Marketing Automation

How to Build a Customer Journey Map with Microsoft Dynamics

Want to send highly targeted (and better performing) marketing campaigns? Start by mapping your customer journey. The customer journey is broadly defined as the steps a potential buyer could take toward becoming your customer. For most brands, this will be comprised of Awareness, Consideration, Conversion, Loyalty, and Advocacy: Taking the time to map your customer …

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Turning Marketing Qualified Leads into Sales Qualified Leads (with a Little Help from Marketing Automation)

If you’re like most marketers, the last year has probably driven more marketing qualified leads into your funnel than sales qualified leads. With traditional sales qualified lead opportunities largely out of commission due to the pandemic, marketers have found their pipelines unexpectedly filled with marketing qualified leads—and those can be a bit trickier to turn …

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Get More Out of Your Existing CRM System With Marketing Automation

Connecting your marketing automation platform is a great way to get more out of your CRM system. With both systems connected, your sales and marketing team can be more closely aligned on what messages to send and when to send them. Let’s take a look at how it works and the different ways you can …

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5 astuces de marketing CRM pour l’année 2021

Vous vous cherchez toujours des résolutions pour 2021? Adoptez ces astuces pour le marketing CRM afin de profiter au maximum de votre solution Microsoft Dynamics 365. Il y a toujours plus à faire pour faciliter le marketing CRM, mais ces petits trucs faciliteront vos tâches pour la nouvelle année. Continuez à lire pour savoir comment …

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Benchmark Your Email Results with Our 2020 Email Marketing Report

2020 was the year of email—send volumes skyrocketed and email marketing quickly became the preferred channel. With nationwide shutdowns, work from home policies and an increase in the amount of people shopping online, marketers had to find new ways to reach their audiences and, in the end, email proved to be the most reliable communication …

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5 CRM Marketing Tips to Use as Resolutions for 2021

A new year is upon us and as tradition goes, it’s also the time to set resolutions! Start off 2021 on the right foot by implementing these CRM marketing tips for your Microsoft Dynamics 365 solution. As a marketer, the work in a CRM is never done, but these tips will facilitate your tasks moving …

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Upcoming Webinar: Using Dynamics 365 to Empower your Marketing and Sales Teams with Digital Automation

See first-hand how your sales and marketing teams can automate their manual processes, which take up valuable time and energy, using tools in Dynamics 365 like lead scoring and automated email campaigns. When: Tuesday, February 16th at 11 AM CST Register Now In this webinar you'll learn: Target your leads most likely to close with behavior-based and targeted …

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Run Webinars out of Dynamics 365 with Microsoft Teams

With the release of Dynamics 365 2020 Release Wave 2, Microsoft has substantially increased the capabilities of Dynamics 365 Marketing. This includes the introduction of Microsoft Teams as an approved webinar provider for events managed in Dynamics 365 Marketing. With this addition, organizations can now use Dynamics 365 Marketing to send webinar invites and follow-ups, …

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A Hybrid Marketing Automation Option for Microsoft Dynamics Users

A hybrid marketing automation platform solution for Microsoft Dynamics merges two best-in-breed solutions to deliver outstanding performance, usability and flexibility. In this case, the emfluence Marketing Platform, a robust, mature marketing automation stack is merged with Microsoft Dynamics 365. The result is a dream solution that leverages the best of both worlds.   How they …

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What Makes the Perfect CRM Record?

 Want to be a better data-driven marketer? Your Microsoft Dynamics CRM is a great place to lay that foundation!   Let’s get started by talking about what makes your perfect CRM record. This will be unique for every business, but there are some guidelines you can use to start your thinking and planning processes: Sales …

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