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Microsoft Dynamics 365 & Dynamics CRM experts provide reviews and opinions to aid professionals with the Dynamics 365 selection process.

 
 

Marketing Automation

How to Use CRM Campaigns to Prove Your Worth as a Marketer

I’ll let you in on a secret: in most organizations, marketing is a cost center. We’re the department of spending money. The department of pretty pictures and “branding” campaigns. The department where budget goes to disappear.   The good news is we can beat that perception by better putting to use the CRM Campaigns entity—all […]

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A Marketer’s Guide to Talking About CRM

I’d like to dedicate this post to all the marketers out there who are confused or intimidated by their CRM systems.   Like you, I once stared down the seemingly limitless options and customizations of Dynamics CRM (before the days of 365) and wondered how I was supposed to understand any of it. If you’re […]

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Close More Deals by Uniting Sales, CRM, and Marketing Automation

By Bruce Coffman, emfluence Marketing Platform Channel Sales Manager Every salesperson wants things right now. Quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their goals, earn more commission.   The problem is, not every prospect or client, even if showing initial interest, is on their same […]

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How to Leverage Scoring in CRM – Action Items for Sales, Marketing and Customer Service Teams

The concept of assigning a Score to an individual Contact, Lead, or Account in CRM is not new, but it is seldom used to its full potential.   Scoring is designed to give an indication of the engagement level of the members of your target audience. That can include prospects or current clients. Once you […]

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Augmentez vos ventes et l’engagement de vos clients avec Microsoft Dynamics 365 pour le marketing

Ça fait longtemps que nous l’attendions : la solution d’automatisation du marketing de Microsoft, Microsoft Dynamics 365 pour le marketing, est finalement disponible. Elle fournit maintenant aux organisations tous les outils nécessaires pour automatiser leurs campagnes marketing, obtenir de meilleurs aperçus sur leur clientèle et augmenter la performance de leur équipe de ventes. Bâtie sur […]

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You Connected Your CRM and Your Marketing Automation Platform…Now What?

Congratulations! You’ve successfully joined the ranks of marketers who have an integrated CRM and marketing automation platform. Things are going to be awesome—just as soon as you figure out what you’re supposed to do now…   If you’re in that boat, you’re not alone. In fact, the number one challenge for B2B marketing automation users […]

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Increase Sales and Customer Engagement with Microsoft Dynamics 365 for Marketing

It has been a long time coming, but Microsoft’s marketing automation solution, Microsoft Dynamics 365 for Marketing, is now available, providing organizations with all the tools they need to automate campaigns, obtain better customer insights, and help drive their sales team. Built on the Microsoft Dynamics 365 Customer Engagement platform (previously known as Microsoft Dynamics […]

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GDPR Compliance: Top Resources for Dynamics 365 / CRM

The General Data Protection Regulation (GDPR) applies to the use and storage of personal information of European citizens from 25 May 2018. This regulation has an organization-wide impact and businesses worldwide will need to take action in order to comply with European law. The new legal framework for this EU regulation makes a series of important […]

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How to automate ALL your sales & marketing reports – No more digging through data!

If there’s one thing that’s critical for modern sales and marketing professionals, it’s data. Not just for everyday decision making, but for upper management, as well. After all, it’s not easy to secure a sufficient marketing budget if you have trouble piecing together the numbers to back it up. Anyone who works in the field […]

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