What Mobile Technology Trends Mean for Your CRM Software

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You can’t help but notice the major emphasis people are putting on mobile devices these days. They are the wave of the future, and one that can make businesses more productive and efficient. But what does this mean for your existing CRM software?

This means it’s time to accept mobility into your current customer service management, if you haven’t already. Your employees are probably already using their smart phones in order to conduct business more efficiently and effectively; it’s somewhat crucial to staying ahead of the competition these days. The question you want to ask is can you and should you connect those devices with your CRM software? We say, “Yes!”

Mobile Express for Microsoft Dynamics® CRM brings mobile functionality to a whole new level for businesses. Your sales force can have access to real-time account information from any web enabled mobile device. With this valuable information at hand, they can effectively meet the needs of your customers and even optimize on up-sell and cross-sell opportunities. Even when they’re on the road, they can quickly respond to customer requests or questions, ensuring enhanced customer support throughout your organization. Notifications and alerts can even help remind sales and customer service reps of important appointments or service calls. All this information is available through a customized, easy to read and manage mobile format.

Mobile technology trends have brought about a new way of doing business - a new and improved way, in our opinion. Microsoft Dynamics CRM enables businesses like yours to take advantage of this trend and contributes to the success of your business. And things just keep getting better. Microsoft just announced in their next service update of Microsoft Dynamics CRM, a new cloud-based, cross-platform native mobile client for Windows Phone 7.5, iPad, iPhone, Android, and Blackberry devices called Microsoft Dynamics CRM Mobile. Contact us at Sikich to learn more about the groundbreaking mobility functionality in Microsoft Dynamics CRM.


By Jim Drumm with Sikich, Chicago IL Microsoft Dynamics CRM partner serving IL and MO


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