Remove Duplicates to Unlock the Value of your CRM Data

Customer Relationship Management (CRM) has moved from specialist term to buzzword, and now, into the core of business. Gartner predicts the CRM Software market is projected to grow at a rate of 14.8% through to 2017. Gartner is well known for its predictions, and its analysis of the market shows the appeal for CRM is increasing. The maturing CRM market is a reflection of our desire for data. This data lets us understand and communicate with our customers and allows us to market to our target audiences more effectively. The management of CRM data quality is what we specialise in at DQ Global, our roots can be traced back to the implementation of CRM systems. We understand the challenges of preserving data integrity when importing, cleansing, cross-matching merging/purging and deduplicating CRM systems.

Our DQ Perfect & Merge™ has been developed to tackle the problem of managing multiple duplicates in MS Dynamics CRM so that users can identify non identical duplicates, select and perfect a best record, merge data and link records from the duplicates to the best record. DQ Perfect & Merge™ embeds directly into the MS Dynamics CRM On premise system and now On line as a plugin. This allows users to review and process duplicate records in CRM, using capabilities currently not provided in the default  system. DQ Perfect & Merge™ gives users the ability to review multiple duplicates in the same screen so data stewards see the whole picture. They can also see where records are different for rapid filed level promotion and processing. Duplicate records can be auto-merged so that review times are reduced. Previously rejected non-duplicates can be suppressed to reduce frustration and speed up reviewing.

Martin Doyle (CEO) of DQ Global says’ “Perfect & Merge™ Data Quality Software  has been in use for some time now on premise and now we are really pleased to be able to offer our proven matching technology in the cloud (On line).  This advanced matching, reviewing and merging process allows MS Dynamics CRM users the ability to rapidly create and maintain the Single Customer View required to better serve their customers”.

If you are looking to unlock the value of the data in your MS Dynamics CRM system, we can provide you with the ability to deal with CRM Data Cleansing, Data Deduplication, Data Integration and Migration. For more information on our software and services visit our website www.dqglobal.com or contact us today.

by DQ Global

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