Long an advocate of the power gained by sales and marketing actually working together, Altico Advisors is now pleased as punch to partner with Lighthouse Computer Services and Coffee + Dunn to present the Microsoft “Productivity Suite.” As a trio we offer one-stop shopping for all of the applications that form the Productivity Suite:
There are ample surveys and statistics that prove the benefits of a united sales & marketing team. For the sake of argument, and to use the Altico Advisors example, let’s call it Business Development. One collaborative team working together to bring in leads and close deals. According to a recent IDC study, Failure to align sales and marketing teams at B2B companies cost more than 10% of revenue per year. Ooh La La!
With the right tools, it’s easier than you might think to bury the hatchets. Hear what our partners in this endeavor have to say:
Lighthouse - “The power of the Productivity Suite for sales and marketing professionals is unparalleled,” explains Tom Mrva, CEO at
Coffee + Dunn - Eric Rotkow, Principal at
So we started the process of educating our constituencies by offering a free download of the Coffee + Dunn e-book appropriately entitled: “Marrying Sales & Marketing.” And I want to offer the same opportunity to you, the readers of the CRM Software Blog. Just
There’s much more to come so if this is a topic you want to learn more about, I would encourage you to follow the Altico blog at
Ta ta for now!
By Marcia Nita Doron,