Add the Productivity Suite to Microsoft Dynamics CRM so Sales & Marketing Can Be Happily Married

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Long an advocate of the power gained by sales and marketing actually working together, Altico Advisors is now pleased as punch to partner with Lighthouse Computer Services and Coffee + Dunn to present the Microsoft “Productivity Suite.” As a trio we offer one-stop shopping for all of the applications that form the Productivity Suite: Microsoft Dynamics CRM, Microsoft Dynamics Marketing, Office 365, Power BI and SharePoint. It’s a match made in sales & marketing heaven.

There are ample surveys and statistics that prove the benefits of a united sales & marketing team. For the sake of argument, and to use the Altico Advisors example, let’s call it Business Development. One collaborative team working together to bring in leads and close deals. According to a recent IDC study, Failure to align sales and marketing teams at B2B companies cost more than 10% of revenue per year. Ooh La La!

With the right tools, it’s easier than you might think to bury the hatchets. Hear what our partners in this endeavor have to say:

Lighthouse - “The power of the Productivity Suite for sales and marketing professionals is unparalleled,” explains Tom Mrva, CEO at Lighthouse Computer Services. “That’s why the theme of our promotion is ‘better together.’ Each element can stand alone, but as a whole they deliver a solution that will transform the way sales and marketing teams will work together cohesively.”

Coffee + Dunn - Eric Rotkow, Principal at Coffee + Dunn explains: “As a company dedicated to driving marketing operational excellence, including leveraging the complete range of Microsoft applications, we can tie it all together in a campaign that has never been done before with this level of synergy shared by three successful Microsoft Partners.”

So we started the process of educating our constituencies by offering a free download of the Coffee + Dunn e-book appropriately entitled: “Marrying Sales & Marketing.” And I want to offer the same opportunity to you, the readers of the CRM Software Blog. Just CLICK HERE.

There’s much more to come so if this is a topic you want to learn more about, I would encourage you to follow the Altico blog at and follow us on Twitter, too, at because naturally we’ll be happily tweeting all about it! However, I must say that sometimes there’s nothing like a good old-fashioned phone call, and we have a phone number, too, which is 508-485-5588.

Ta ta for now!

By Marcia Nita Doron, Altico Advisors, Microsoft Dynamics GP/ERP and CRM Partner serving Massachusetts (MA) and beyond.

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