The latest trend that we are seeing in management systems is that companies are looking for new ways to bring together and integrate all of their information into one place. Traditionally, there have been bulky integrations too costly to maintain and that were pushing information from one system to another. Now companies are looking to take it one step further in order to get the information they need in real time and for more efficient ways to make it easier to distribute pertinent information to all those in the organization who may need access to these details.
The question that typically comes up is: why should we invest in integrating our financial system with a CRM? The answer comes back to making it easier for your everyday users to be more efficient in their day-to-day operations.
- Everyone is now speaking the same language. By integrating all of your different applications to Microsoft Dynamics CRM you now have to opportunity to view (and report on!) your information from a single source so that when people go to their management meeting, everyone is analyzing the same data since it is being updated in real time.
- It is a time-saver for your resources. It is now easier to pull and analyze reports, as you need to update details in just one application. This also reduces the possibility of potential errors and it allows users to be able to review contextualized information. This means that you no longer need to filter through or massage data to analyze a specific customer. It is already done for you within the CRM.
- The opportunity to merge structured financial data to unstructured customer information. Details such as customer account information, orders, customer products and support plans that were previously duplicated for the sales team and for the finance team can now all be brought together so that regardless of where the information is entered/updated, and you can now be assured that the other application is up to date.
By integrating your financials with your CRM, you are giving the ability to make your structured financial data more flexible to review. Also, it will allow users to have access to up-to-date information when they need it, rather than always relying on the finance team to pull the reports for them. Once the information is in the CRM, the possibilities are endless as you can take standard CRM features like views and approvals and not lose sight of the financial implications.
To learn more about why you should integrate your financial system to Dynamics CRM, check out this infographic on “
By JOVACO Solutions,