Microsoft recently released the preview guide for Microsoft Dynamics CRM 2013 SP1 (Service Pack), condensing four separate features into one major release. Over the past year, Microsoft acquired three companies to bring significant enhancements to marketing planning, social media marketing, and customer service functionality to its . Read a recent blog post about the acquisitions here: http://sbsgroupusa.wordpress.com/2014/04/11/how-we-got-here-microsoft-dynamics-crm-2013/.
A hot buzzword in the CRM space these days is customer care and Microsoft geared its newest update to Dynamics CRM 2013 all around amplifying the customer experience. ( to view a 40-minute webcast on Microsoft CRM Customer Care) The acquisitions include MarketingPilot (now known as Microsoft Dynamics Marketing), Microsoft Social Listening (formerly Netbreeze) and the customer service-oriented Parature Portal. Below is a brief description of each:
Microsoft Dynamics Marketing - marketing smarter begins with a comprehensive planning process and integrated campaign execution and management. This CRM module helps marketers engage customers, build/manage pipelines and demonstrate campaign effectiveness (every marketers dream!)
Microsoft Social Listening - it's critical for marketers to not only monitor their own product/brand on social media channels but to also track competitors. Actively manage Twitter and FaceBook campaigns in real time, worldwide with this application.
Parature Portal - Customer service is not just important, it is crucial to a brand's success in today's market. This 24/7 customer support center integrates to your organizations website providing convenient access to a support system that quickly answers common questions, tracks help tickets and monitors progress.
If you are running Microsoft Dynamics CRM and interested in learning more about Dynamics CRM 2013 SP1, please contact Microsoft CRM Partner, SBS Group, here: http://www.sbsgroupusa.com/Pages/Contact-Us.aspx. If you are interested in evaluating Dynamics CRM,.
By: SBS Group - &
