Microsoft purchased MarketingPilot late last year, and they wasted little time integrating it nicely with Microsoft Dynamics CRM. Many Microsoft Dynamics CRM () users were already employing MarketingPilot to add some marketing automation punch to their CRM, so the marriage made sense and will undoubtedly end happily ever after. Microsoft released a new version months later, MarketingPilot 15, an online offering that nevertheless integrates with either an on-premise or a cloud-based installation of Microsoft Dynamics CRM.
MarketingPilot is a system positioned for the mid market and up. It is an integrated marketing and agency management software solution for direct marketing, media buying, trade shows, events, budgeting, and campaign management. It enables organizations to better understand their customers, manage and streamline marketing processes, and create automated and measurable multi-channel marketing campaigns.
Seth Patton, Senior Director of Marketing for Microsoft Dynamics CRM, says that MarketingPilot "is squarely centered on helping improve the marketers' ability to better interact with customers and measure data in a way that they actually know which things that they are doing are working and which things are not. ...not only does MarketingPilot allow you to do a better job of executing marketing campaigns and customer engagements, but it also streamlines your internal processes, manages budgets, and makes you more efficient."
Integration with Microsoft Dynamics CRM is accomplished with the MarketPilot Connector. The connector enables sharing of marketing lead data between the applications. The MarketPilot Connector must be installed to CRM and configured by an administrator.
According to research firm Gartner, "Companies that develop an integrated marketing management strategy will deliver a 50% higher return on marketing investment than those who don't." And that's why we're talking about Microsoft Dynamics CRM and MarketingPilot in the first place.
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