CRM Tops Strategic Initiatives for Wealth Management Firms

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Earlier this year, the CEB TowerGroup shared research findings on some of the key technological issues impacting wealth management firms:

  • Over the next three years, greater than 70% of wealth management executives intend to sustain or grow their level of CRM technology spending.
  • Over half of financial advisory practices assert that the biggest challenges in exceeding firm revenue goals are limited success in the areas of acquisition of new clients and expansion of current client relationships.
  • Greater than two-thirds of wealth managers consider leveraging technology as extremely important to increasing advisor efficiencies and client focus.
  • High net worth clientele reveal that the main reason for switching financial advisors is dissatisfaction with the level of service.

As the CEB TowerGroup research shows, elite financial advisory firms are investing in CRM technology and operating in a client-centric fashion to stay ahead of the competition. The Customer Effective: FinServ for Wealth Management solution, which is built on the robust Microsoft Dynamics CRM platform, is a popular choice for top producing advisors, as it serves as the cornerstone of their wealth management practice. Intuitive, highly extendable, secure, and scalable, Customer Effective: FinServ for Wealth Management makes it easy for advisors and support staff to search for client data as seen in the Household profile below.


Due to its open architecture, Customer Effective: FinServ for Wealth Management offers the convenience of tight integration with portfolio management and performance reporting systems so that advisors have a consolidated, comprehensive view of all assets and liabilities. Plus, its lightning quick and flexible data-query capabilities allow advisors to mine their book of business for households who may be in need of better service because they may not have had a recent portfolio review, they may be working with other nearby rival investment advisors, or they may have been withdrawing substantial assets of late. All in all, CRM allows financial advisors to spend less time on searching and administrative tasks and more time on prospecting and client engagement to grow AUM.

To learn more about how the Customer Effective: FinServ for Wealth Management CRM solution makes it easier for wealth management firms to become the primary advisor for ultra high net worth households and improve client acquisition and retention levels, please visit

by Customer Effective, Microsoft Dynamics CRM Partner

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