Customer Effective customer, Sabert Corporation, is using the Scribe Data Integration Platform to connect its SAP ERP system and Microsoft CRM. Sabert is a leader in the food packing industry and has been increasing sales productivity dramatically over the last three years with Microsoft CRM and is now seeing increased efficiency in its reporting as a result of the integration.
Every day, Sabert pushes all of the customer data from SAP to CRM using Scribe. Sabert’s 70 field sales representatives report that they are saving hours a night per person on clerical tasks now that they can get the information they need — such as order status reports — from CRM through Outlook on their laptops.
Mike Freeman, Director of Information Technology at Sabert knew they needed a partner like Customer Effective to make their CRM project a success; "When we were evaluating CRM solution providers for sales force automation, Microsoft CRM had what we needed: a native Outlook interface, which our field sales already used on their laptops, and the ability to work offline. We knew there would be heavy integration requirements, and we didn’t want to add staff, so we turned to a trusted partner and integration platform."
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