Observing Industry Growth with Microsoft Dynamics CRM

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CRM software has come a long way since its inception in 1990. It gives companies insight that they’ve never really had before. If your industry is experiencing growth during this economic shift, CRM software should provide you with proper analysis to stay in front of market changes.

Growth is a great thing to undergo as a business, but it’s also a scary and uneasy time if you’re not prepared and even worse, if you have no idea what to expect in the coming weeks, months, or years. Microsoft Dynamics® CRM helps you prepare as well as predict upcoming trends and market shifts so you’re never caught off guard when it really counts.

Here’s a look at a few of the features that help you effectively observe industry growth and then proactively meet the demands of the changing market:

  1. Predictive Analytics: This intuitive tool within Microsoft Dynamics CRM helps you predict what will sell the best at any time of year. The metrics available will help you frame out a succinct plan so you’re well prepared for both busy as well as slower times.
  2. Planning Activity: You can coordinate internal tasks to prepare and complete marketing campaigns and follow through with campaign responses, gauge interest or even follow up with contacts.
  3. Roll up and Regional Dashboards: You can easily drill down into regional sales information with detail into revenue and specific opportunities that are aligned with quarterly and yearly goals. Sales teams find it much more possible to stay productive and keep on the right track for quarter and year-end goals.
  4. Familiar User Interface: You can work on your CRM opportunities and activity right from Microsoft Outlook, so it’s easy to understand and employees get ramped up quickly. Streamlining communication this way helps keep all in your company on the same page as you look for areas of growth and optimize on those growth opportunities.

By Julie Fuller with Cargas Systems, Pennsylvania Microsoft Dynamics CRM Partner


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