Most companies are focused on acquiring new prospects and customers, but often forget about their most valuable asset and/or secret weapon: their current customer database!
By about your current customers, you have the knowledge to leverage this secret weapon in more than one way:
Sell More: In Microsoft Dynamics CRM, you can see a full history of what your customers buy, when they buy it, and any other buying habits they may have. This helps your sales department become more proactive, going out and closing that sale at the right time. With the knowledge they have from CRM, they can also .
Gain Loyalty: Microsoft Dynamics CRM can show sales history, but it also holds notes that users can leverage to enter information from conversations they’ve had with their customers. For example, let’s say the last time you called “Bob” he was getting ready for his 50th Birthday. Put that in your notes and next year, you can send a card or email to wish him a Happy Birthday. Details like these help keep a loyal customer database and one that helps sustain the longevity of your business.
Acquire New Customers: Your current customers are even a gateway into acquiring more new customers. When your customers are happy with the services you provide and the exceptional attention they get from you (because of the capabilities in Microsoft Dynamics CRM), then they will want to share it with their friends. Referral business is a great way to leverage your secret weapon and make it count.
If you’re in business, you already have this secret weapon available to you. The secret is knowing how you can leverage it to the best of its ability. Microsoft Dynamics CRM helps you do this with its advanced capabilities described above. If you’re interested in tapping in to this functionality, please contact us at Sikich. Sikich is an specializing in the implementation of Microsoft Dynamics CRM.
By Jim Drumm with Sikich,
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