Customer Relationship Management, or “CRM”, started out primarily as an organized way to manage your contacts. It was a concept long before a toolset, that later evolved into robust applications to help manage customer relationships and provide support for the
Microsoft Dynamics CRM continues to be a leader in customer relationship management tools as indicated by independent research from Gartner and Forrester. Not only is it powerful and user-friendly, it is also flexible. That’s where xRM (Anything Relationship Management or eXtended Relationship Management) comes into the picture. Organizations can leverage the flexibility, features, and functionality of Microsoft CRM to extend the application and support their businesses in new ways they might not have thought possible.
How might you extend CRM? Consider managing your HR relationships with employees and job candidates. A builder could use CRM to manage relationships with contractors, sub-contractors, and material suppliers. A restaurant chain could use CRM to manage the relationships with its franchisees and restaurant locations. The options are limited only by the limits of your imagination. And in each scenario, the built-in features of Microsoft Dynamics CRM such as workflow processing, activity tracking, charting, reporting, and integration with Outlook can be utilized and extended with no additional software fees!
What is the benefit of using Microsoft CRM for xRM? Can’t you buy another software package specifically for that extended purpose? The answer in some cases is “yes”. The question then becomes “Why? Why spend the money for another package when your existing tool can do it for you?” As you discuss your
When considering how Microsoft Dynamics CRM can help support your business, it’s important to think outside the box; beyond the usual limits of traditional CRM functionality. Talk with
By Ledgeview Partners –