Best Practices for Your Sales Team: Microsoft Dynamics CRM to the Rescue

Your sales team is bombarded with meeting sales goals, managing prospect contacts, and seeing opportunities through the sales cycle. If you’re part of the sales team or if you work closely with the sales department, you understand the management functionality needed to stay atop deadlines and quotas and handling the pressure from “upstairs”.

We feel that Microsoft Dynamics® CRM could be deemed a hero for the sales department because it reduces confusion through streamlined communication workflows and proper sales tracking. Microsoft Dynamics CRM has specifically helped companies with two key areas, resulting in higher sales performance and better lead conversion rates:

  1. Knowledge Management: Having access to critical prospect and customer data at the right time ensures the sales team can close those deals more effectively and in less time. Sales teams can focus on selling when equipped with the proper business intelligence data easily accessible to them. Microsoft Dynamics CRM makes this possible through easy to read dashboards and drillable functionalities, so every sales rep is ready for the tough questions customers and prospects are known to ask.
  2. Customer and Prospect Interaction Analysis: Most companies use web analytics to track customer behaviors and interactions, missing multiple key points of data. With Microsoft Dynamics CRM, you are able to obtain a holistic view on customer interactions and communications, ensuring a seamless and high potential handoff between marketing and sales.

This report produced by Aberdeen Research shows metrics attributed to companies who leverage Microsoft Dynamics CRM versus other CRM solutions. Please download this report and learn how Microsoft Dynamics CRM can make you a top performer through sales process best practices.

Feel free to contact us here at Cargas if you have any questions or would like more information about how Microsoft Dynamics CRM can help you. Cargas Systems is a software and consulting company specializing in Microsoft Dynamics CRM.

By Jullie Fuller with Cargas Systems, Pennsylvania Microsoft Dynamics CRM Partner

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