Imagine … What if your customer relationship management (CRM) software could manage much more than customer relationships – but also relationships between data sets across any and all business units in your organization? What if your CRM system could be tailored specifically to your business but at pricing more on par with packaged software than a custom deployment? What if your CRM system was so easy to use that it allowed your staff to customize applications without having to be expert programmers?
An IT executive’s dream? Absolutely. But these scenarios are becoming a reality with Microsoft Dynamics CRM 2011 and its powerful and flexible xRM Applications Framework.
WHAT EXACTLY IS xRM?
The Microsoft Dynamics CRM 2011 xRM Applications Framework moves beyond traditional CRM (built primarily for sales, service and marketing departments) in that it can be used by any team/department, manage any relationship (including product, process and other data), and automate any business process. The "x," in mathematical terms, is a variable that literally means "anything." So, xRM is "anything relationship management," whether that’s supplier management, reseller management, fleet management or whatever "x" management that best suits your business.
WHAT ARE THE BENEFITS?
1. TAILORED TO YOUR BUSINESS
The xRM Application Framework is the common foundation upon which both core CRM applications (designed by Microsoft) and "beyond" CRM applications (created by independent software vendors) are built. So, for example, if you’re an insurance agency, you can use Microsoft Dynamics CRM 2011 in a traditional sense, but could also benefit significantly with an extended CRM (or xRM) application that integrates seamlessly with your other systems to manage policies, underwriting processes and approvals
2. RAPID DEPLOYMENT
The xRM Applications Framework enables a company to use its existing Microsoft Dynamics CRM to build custom applications within minutes or days, instead of weeks or months. This shortens the time it takes for you to reap the value of your system and lowers overall deployment cost.
3. INTUITIVE USER-INTERFACE
Microsoft Dynamics CRM 2011 provides out-of-the-box user interfaces via Internet Explorer, Microsoft Outlook and Mobile Express interface. Each of these experiences can be customized using the built-in form editors and other customization techniques, helping increase employee adoption of the new system and reduce training costs.
4. POINT-AND-CLICK DYNAMIC CUSTOMIZATION
The xRM Framework is designed for flexibility, enabling you to support in-house the bulk of application scenarios, with point-and-click customizations for simple applications that include data and meta data services, user experience services, access and security services, and analytical services. In other words, this platform empowers your staff to build applications without having to use code or be expert programmers to make basic changes.
5. SCALABILITY TO EXPAND WITH YOUR BUSINESS
The xRM multi-tenant platform enables organizations to securely deliver line of business (LOB) capabilities to multiple business units around the world, with full support for multiple languages and currencies, allowing your system to grow as your business grows.
HOW DO YOU TAKE ADVANTAGE OF THESE BENEFITS IN YOUR BUSINESS?
To learn more about tailoring Microsoft Dynamics CRM 2011 to fit your business, contact
Byline: Michael Medipor is CEO of Enterprise Resources Technology Group, Inc. (ERT Group), a technology consulting firm that empowers companies to grow and succeed with business solutions that streamline processes, improve productivity, and squeeze more profit from operations.