Microsoft Dynamics CRM was ranked as the strongest customer relationship management software solution for both midsized and large businesses by Forrester Research. Their annual Forrester Wave charts CRM solutions based on the strength of their current product, their future development strategy, and their market-share.
For midsized businesses, Microsoft Dynamics CRM is the outright leader in all three categories. Forrester attributed Microsoft’s success to the solution’s flexibility, ease and speed of implementation, and pricing that suits the midmarket.
Compared to 18 other solutions against 516 criteria, Microsoft Dynamics CRM had the strongest balance of existing capabilities and future strategy to meet the requirements of large organizations. Microsoft’s current offering proved to be stronger than Salesforce.com, and their future strategy exceeded those of industry heavyweights, Oracle Siebel and SAP.
Forrester Blogger William Band indicated that one of the greatest advantages that Microsoft Dynamics CRM has over their competition is the native integration to Outlook in both the on-premise and SaaS deployments of the solution.
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