Lately, I have been seeing more and more of SugarCRM in the marketplace. It makes sense. After all, when money is tight, many organizations look for the lowest upfront cost instead of the product with the greatest long-term ROI. It’s true that SugarCRM Professional and Enterprise have one of the lowest per user licenses costs of any on-premise CRM software solution for mid-market businesses, including
I took a look at Microsoft Dynamics CRM and SugarCRM in a side-by-side feature comparison produced by
Sales Force Automation: Both products have comparable sales tracking, forecasting, analytics, and opportunity management tools. However, there are a few distinct differences:
- SugarCRM “facilitates the creation of presentations and proposals for customers,” a feature which Microsoft Dynamics CRM does not approach. However, since Dynamics CRM is a Microsoft product and works like and with other Microsoft products, Dynamics CRM users are able to create presentations in Office programs, save them to a document library in CRM or create proposal templates that can be populated and distributed through Dynamics CRM. Therefore, the same result can be achieved using either product.
Divisions Inc. is using Microsoft Dynamics CRM to streamline their proposal process:
“Before, the process involved in generating each new proposal and subsequent contract consumed an hour and a half of employee time. Now it takes 10 minutes. We are literally saving thousands of hours annually.” - Kyle Murray, CIO
- Microsoft Dynamics CRM provides offline and mobile-device support which SugarCRM does not. With all of the smart-phones in use by sales personnel, this a great advantage for Microsoft Dynamics CRM users to have all of their CRM data in the palms of their hands at any moment.
Service and Support: Although they operate differently, the support and service feature sets for Microsoft Dynamics CRM and SugarCRM are almost identical.
Marketing: Both solutions contain similar lead and campaign management tools.
- SugarCRM contains the ability to create web form pages to capture leads, a capability that Microsoft does not rival “out-of-the-box” but can be customized to accomplish.
- Microsoft Dynamics CRM’s marketing automation is workflow-driven, thereby aiding the collaboration between the marketing and sales departments.
So, with such similar features, why would any organization choose to pay more for Microsoft Dynamics CRM over SugarCRM?
The fact that Microsoft Dynamics CRM is built on a .NET framework and operates on the Microsoft platform means that it not only seamlessly integrates with finance, business management, or ERP software solutions but also with company websites and more!
Divisions Inc. has found the value in efficiency gains through integration that is only possible with a Microsoft Dynamics product:
“To say Dynamics CRM has paid for itself is an understatement. It has changed the way we do business. We’ve eliminated redundancy and the risk of errors and by doing so have enabled our employees to work more efficiently and effectively.” – Kyle Murray, CIO
Divisions Inc. is also saving time and money by automating processes in Microsoft Dynamics CRM and integrating their data with their Microsoft Dynamics GP ERP system:
“CRM initiates a workflow that routes the proposals to our contracts department for approval. Once approved, it is added as a contract in Dynamics GP…The efficiency gains are enormous.” – Kyle Murray, CIO
The fact that you can purchase SugarCRM with the push of a button from their website might seem appealing, but when the transaction is complete, the responsibility falls on you to implement the solution and get your people up and running on it. Microsoft Dynamics CRM is sold, implemented, supported, and enhanced by Microsoft partners, like Socius.
“Socius is a valuable resource to us. We are savvy users and are able to do much of the customization ourselves, but it is still great to have their expertise when we need it. They are our go-to firm.” – Kyle Murray, CIO, Divisions Inc.
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By Socius, an