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Dynamics CRM More User Friendly than SalesForce.com – Independent Research Study

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The independent research organization, Nucleus Research, has seen the CRM software market grow increasingly more competitive as many highly customized on-premise deployments are reaching the end of their product life-cycle and SaaS CRM solutions are becoming more attractive thanks to increased capabilities and cost-effective pricing.  In an attempt to sort out the many vendor options available to businesses looking for a new CRM solution, Nucleus has released their “Technology Value Matrix” which ranks the software based on usability and functionality.

As you can probably guess, the two CRM software solutions that ended up in the leader’s quadrant of the matrix are Microsoft Dynamics CRM and SalesForce.com.  While both solutions’ functionality outranked the rest of the CRM software marketplace, Microsoft Dynamics CRM beat-out SalesForce.com in usability. 

Microsoft Dynamics CRM proves to be more user friendly than any other CRM solution on the market, including SalesForce.com, because of its:

  • Integration with familiar Microsoft Office products
  • Functional environment being integrated with and available within Microsoft Outlook
  • Role-based views that streamline data so each individual user sees the information most relevant to him/her
  • Familiar Office-like user interface with extensive personalization options

The recent release of Dynamics CRM 2011 helped support Nucleus’ ranking of the Microsoft product as a Leader by extending its functionality and making it a truly globally accessible CRM application. 

To see how other CRM solutions rank compared to Microsoft Dynamics CRM on the Technology Value Matrix, download the complete “Research Note” from Nucleus

By Socius, a CRM solutions partner in Ohio, Kansas City, and California

2 Responses to “Dynamics CRM More User Friendly than SalesForce.com – Independent Research Study”

  1. Is it as easy to create customised objects in Microsoft Dynamics CRM 2011 as it is in salesforce?
    Can you rename feilds in Microsoft Dynamics CRM 2011 in the same way you can in salesforce.

    • Rob Kline says:

      All of the configuration including creating custom objects or entities is wizard based in Dynamics CRM 2011 and therefore very user friendly. You have the flexibility of managing the configurations globally through the settings tab in the navigation pane as an administrator. Or you can easily navigate to the customization folder on any form for immediate field change, deletion, or creation. The big difference from an ease of use perspective from Dynamics CRM 2011 to SFDC is the ability to manage and change the properties and relationships of custom objects including displaying them in multi series charts from one central location.

      Hopefully this helps.

 

 
 
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