The independent research organization, Nucleus Research, has seen the CRM software market grow increasingly more competitive as many highly customized on-premise deployments are reaching the end of their product life-cycle and SaaS CRM solutions are becoming more attractive thanks to increased capabilities and cost-effective pricing. In an attempt to sort out the many vendor options available to businesses looking for a new CRM solution, Nucleus has released their “Technology Value Matrix” which ranks the software based on usability and functionality.
As you can probably guess, the two CRM software solutions that ended up in the leader’s quadrant of the matrix are
Microsoft Dynamics CRM proves to be more user friendly than any other CRM solution on the market, including SalesForce.com, because of its:
- Integration with familiar Microsoft Office products
- Functional environment being integrated with and available within Microsoft Outlook
- Role-based views that streamline data so each individual user sees the information most relevant to him/her
- Familiar Office-like user interface with extensive personalization options
The recent release of Dynamics CRM 2011 helped support Nucleus’ ranking of the Microsoft product as a Leader by extending its functionality and making it a truly globally accessible CRM application.
To see how other CRM solutions rank compared to
By Socius, a