I have used Salesforce and Microsoft Dynamics CRM for several years. Which one do I prefer? I prefer Microsoft Dynamics CRM…why you may ask. I use Microsoft Outlook and Microsoft Internet Explorer every day so I am familiar with Microsoft CRM's user friendly interface. I can attest to the following statistic: 70% of business users spend 78% of their entire workday either in Microsoft Outlook or Internet Explorer. These numbers are so staggering that the other CRM software publishers, like Salesforce, are forced to integrate their product with Outlook
Four (4) additional reasons why I prefer Microsoft Dynamics CRM over Salesforce
1. Microsoft - First and foremost, it's Microsoft. They are the largest and most profitable software company in the world. Microsoft has made a tremendous investment in Microsoft Dynamics CRM and they see it being a key application for Microsoft going forward. Yes, Microsoft was late to introduce a CRM application, but in this case, it has served to their advantage. They have been able to sit back and dissect the pros and cons of their competitors' products and the various models, then go to market with a thorough and powerful offering.
2. Microsoft Outlook - Most of the competitive CRM software will require the user to launch an additional application. So, in addition to having Microsoft Outlook (and other Microsoft Office applications) open, the user will also launch the competitive CRM software. With Microsoft Dynamics CRM, the user leverages Microsoft Outlook. Again, no new learning curve or additional application is forced upon your users. That's one less thing to launch on the desktop and one less vender application that needs to be supported. Usere only needs to launch Microsoft Outlook and continue working with an application they are already comfortable and happy with.
3. Financial Stability- Microsoft is in a league of its own when it comes to financial resources and commitment to their applications over time. Rarely have they ever gone after a software segment/application and not ended up the clear and dominant player.
4. Development Platform - This flexible architecture framework is built to meet the most advanced integration needs of your business. Several years ago, CRM software was primarily about contact, account, sales and marketing management. Today, Microsoft CRM is a product that every facet of your business can leverage.
If you would like to learn more about why I prefer Microsoft Dynamics CRM over Salesforce please give me, Rick Ferretti, a call at 704.280.0031 or contact us. I also welcome the opportunity to give you a demonstration of Microsoft Dynamics CRM.
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