With the social networking evolution upon us, as a business owner you may be asking – How do I get involved? What benefits will it provide? What is the real value and ROI? The one known truth is that social networking can affect your brand awareness in either a positive or negative way and if used effectively can be a lead generation mechanism. Awareness of what conversations are being held about your company or products and how to participate is critical to your public relations strategy.
So, where do I begin? The answer is not to simply create a FaceBook page, Twitter Account and LinkedIn profile. A better strategy is to test one social medium and track the results. The most difficult part is measurement. Used effectively, social networking sites can enable marketing professionals, salespeople and customer service agents to develop meaningful relationships with customers in new ways. Organizations need to take stock of their core business processes and customer management initiatives and identify how social networking can further enhance and extend those initiatives. Organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions, like Microsoft Dynamics CRM.
When social networks and CRM work together well, businesses gain the ability to better listen to customer conversations and engage social customers on their own terms while managing and measuring their efforts to do so. Social networks, by bringing in otherwise untapped and unmanaged online conversations, also help organizations get closer to a true 360-degree view of the customer so they can further optimize their marketing, sales and customer service efforts.
The Social Networking Accelerator for
The Social Networking Accelerator for Microsoft Dynamics CRM can help your marketing team engage social customers while managing and tracking their efforts by:
• Quickly spotting developing PR or perception issues and addressing them with pinpoint responses.
• Authoring social networking messages directly from the customer system of record.
• Automatically tracking responses to social networking messages or conversations.
• Seamlessly integrating social networking channels into existing marketing methodologies.
• Launching online marketing programs that engage social customers in their preferred environment.
• Seamlessly tracking responses and leads generated from online marketing efforts.
Interested in learning more? SBS Group and other Microsoft Dynamics CRM Certified Partners can engage you in a conversation around your customer relationship management (CRM) business needs and how Dynamics CRM and the Social Networking Accelerator can help your business.
By: SBS Group – a