Articles By: SMBSuite

Join our Upcoming Webinar: Leverage Payroll Services to Optimize & Connect Your Business

How much is YOUR time worth? The Small Business Administration (SBA) estimates that small to medium-sized business owners spend up to 25% of their time on employment-related paperwork. Outsourcing even a portion of your company’s HR administrative duties can add hours of potentially productive time to your week. More business owners are finding that HR …

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Talking CRM With Your Service Manager

If your organization has to schedule resources of any kind—people, equipment, vehicles, buildings, and so forth—it's a daily chore of your service manager to make sure these limited resources are used to best effect and that customer needs are met promptly. When this dispatching function is performed on paper by multiple people, mistakes that hurt …

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Talking CRM with your Marketing Manager

To effectively design compelling marketing campaigns that present new products and services to customers and new prospects, your marketing manager needs powerful, easy-to-use tools with which to analyze your customer and lead base. He or she then needs a way to quickly and easily pull together targeted lists, launch campaigns, track results, perform follow-up, and …

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Talking CRM With Your IT Manager

When evaluating the technical implications of CRM deployment, remember that CRM is foremost a technology that can help propel your business, instead of a tool that dictates your business processes. Discuss with your IT manager the business value of CRM, and get vital input on the technical corollaries of CRM implementation. The IT manager is …

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Talking CRM With Your Sales Manager

To ensure that sales representatives meet their objectives, your sales manager continually needs information from them about leads and active prospects. Here's how you can work with your sales manager to find out how CRM can best support sales goals.   Your sales manager's CRM priority: pursuing revenue The sales manager is focused on moving …

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How to Choose Customer Relationship Management (CRM) Software: 6 Questions To Ask Your Customer Service Manager

Today competitive advantage increasingly depends on how organizations manage their customer relationships—and not simply on how well they design and build their products. Companies must implement strategies that enable them to be more customer-centric in a world where customer expectations will continue to escalate. This guide can help you to plan discussions with your customer …

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Talking Customer Relationship Management Software with a CFO

To ensure that finance meets its objectives, your CFO needs information about issues like total cost of ownership (TCO) and return on investment (ROI). Here's how you can talk to your CFO and get the information you need to make fiscally sound decisions. Your CFO's Customer Relationship Management priority: fiscal fitness Your CFO, who is …

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Small Business Customer Relationship Management Software: What You Need To Know

Small business owners keep asking the same question: “Do I really need a customer relationship management system?” Organizations with small budgets often see CRM as a luxury item. A key to business success is relationship management. It seems almost too obvious, doesn’t it? Relationship management finds customers, understands customer behavior, communicates and stays in touch …

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Power Up Customer Satisfaction and Retention

Getting the most out of your customer data and business information Customer relationships matter.  Period.  In an era of fast business transactions, immediate need gratification, and tight budgets, the relationship you have with your customer brings revenue and profitability to your business. Today, however, many businesses don’t proactively behave as if customer relationships matter.  In …

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Using CRM To Find More Business Opportunity

Customer Relationship Management (CRM) has typically been viewed as a technology and not as a tool for greater opportunity.  As such, much of the focus of business is on the evaluation, acquisition, implementation, cost, and management of a CRM system - instead of how to use CRM as a key tool for the mining of …

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