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Articles By: Sikich Boston

Sikich Boston's Logo 123 = Success: Step 1 = Get a CRM System; Step 2 = Establish a Presence on Social Media; Step 3 = Put Them Together!

You can’t get to Step 3 without Steps 1 and 2.  So let’s start with Step 1: CRM (Customer Relationship Management).  If you already have a great CRM system, you’re […]

Sikich Boston's Logo Microsoft Dynamics CRM Favored over Salesforce.com by a 2-to-1 Margin

As a Microsoft Business Solutions Partner, we use Microsoft Dynamics CRM internally.  We also configure, implement, and support Microsoft CRM.  So while we naturally think it’s the cat’s meow, we […]

Sikich Boston's Logo Microsoft Dynamics CRM 2011 vs. Salesforce.com – Media Myths

By Marcia Nita Doron, Altico Advisors When I was an undergraduate majoring in Psychology at the University of Rochester, I took a course called “Media Myths of Mental Maladies.”  Our […]

Sikich Boston's Logo Can Microsoft Dynamics CRM Beat Oracle and Salesforce.com?

I don’t want to name names, but the rumors abound and “certain” nameless analysts and industry gurus are finally looking at Microsoft Dynamics CRM as a serious contender in the CRM […]

Sikich Boston's Logo Microsoft Dynamics CRM 2011 is at the Heart of Renewed Optimism in the Software Industry

By Dan Smith, Altico Advisors I’ve been seeing a lot of headlines like “Are We Entering another Golden Age of ERP” or “Software Industry Analysts Predict Growth Trend in 2011” […]

Sikich Boston's Logo Use CRM to Increase Response Rates, Sales, and Revenue – 5 Easy Steps

I’m not a marketing professional, but as a Microsoft Dynamics CRM specialist I read broadly about CRM  solutions and Microsoft Dynamics CRM in particular.  As a tech guy, I love […]

Sikich Boston's Logo Are Salesforce.com Customers Paying Too Much?

A war is raging.  And I’m not referring to military battlefields.  It’s a CRM war and two of the key protagonists are Salesforce.com and Microsoft Dynamics CRM.  I’ve used both […]

Sikich Boston's Logo Smead Reduces Costs by 75 Percent Switching from Salesforce.com to Microsoft Dynamics CRM Online

My experience has been that prospective clients are always looking for cold hard facts and figures on ROI (Return on Investment) and TCO (Total Cost of Ownership).  That’s why I […]

Sikich Boston's Logo Shift Your CRM Strategy From Reactive (= Damage Control) to Proactive (= Random Acts of Kindness)

By Justin Languirand, Altico Advisors Obviously, that’s a gross over-simplification.  If you read the entire article in the October issue of CRM (the magazine), you’ll see that there’s a lot […]