Are Customers Paying Too Much?

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A war is raging.  And I’m not referring to military battlefields.  It’s a CRM war and two of the key protagonists are and Microsoft Dynamics CRM.  I’ve used both CRM systems and they both have their pluses and minuses, their adherents and their detractors.  Of course, since my company is a Microsoft Gold Certified Partner, my bias runs toward Microsoft Dynamics CRM which we use in-house.  We love it and use it to our advantage in the sales, marketing, service, and support areas of our business.  

In a recent open letter on the Microsoft News Center site, Michael Park, corporate vice president of sales, marketing, and operations at Microsoft said to all users “If you are a customer, we encourage you to ask the following:

• In this economy, how can I justify paying two to three times more for an enterprise CRM system than I need to?

• Microsoft provides a financially backed 99.9 percent uptime commitment for every Microsoft Dynamics CRM Online customer; why does only provide me with “commercially reasonable efforts” to keep my business running?

• Having access to the most up-to-date information is critical to my business; why doesn’t provide real-time access to data and dashboards, refreshed whenever I need it like Microsoft does?

• Microsoft works great with Microsoft Outlook and Microsoft Office; why does want me to start from scratch when it comes to productivity tools for my people?

• Microsoft provides the flexibility for my CRM system to work with other systems whether they run in the cloud or on-premises; why does lock me into one way of doing things?”

You can read the full text here:

If you’re thinking about migrating from to Microsoft Dynamics CRM, Microsoft has announced a “Cloud CRM for Less” offer.  Through this offer, Microsoft will rebate eligible customers up to $200 for each user that makes the switch to Microsoft Dynamics CRM Online between now and June 30, 2011. The offer is available for migrating at least 15 users and is capped at 250 seats.  Again, further details are available via the link I’ve provided above.  Better yet, contact your local Microsoft partner. 

By Joel Hatin, Altico Advisors, Microsoft CRM partner serving Massachusetts (MA)

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