Video Success Story: Heartland Dental and Microsoft Dynamics CRM

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Heartland Dental, a dental services and support firm based in Effingham, Illinois, engaged TopLine Results to guide them in transitioning from a contact management system to CRM. In the more than ten years that they have worked with TopLine Results, Heartland Dental’s business has grown ten times. This growth was the catalyst for Heartland Dental to move to a full CRM, when their contact management program could no longer keep up with their business needs.

Heartland Dental’s sales team travels throughout the US, and needed a system they could access anytime, anywhere. TopLine Results provided a comprehensive partner-hosted Microsoft Dynamics CRM implementation for Heartland Dental. Microsoft Dynamics CRM provides Heartland Dental with a customized web-based solution with powerful reporting for management. Tracking the sales cycle from lead to closed revenue has become a key part of Heartland Dental’s Microsoft Dynamics CRM system. With the help of the TopLine team, they are leveraging CRM to continuously improve their processes and plan to move to a paperless system in the future. Watch their story now.

Heartland Dental

(Runtime 2:11 minutes)

Hosting Microsoft Dynamics CRM with TopLine Results allows your company to receive personalized service and a turn-key solution, with hosting packages which include software, services, training and support.  When you host in the TopLine Results Cloud, the CRM project team becomes an extension of your organization.  Please visit for the latest CRM hosting packages and pricing.

About TopLine Results T

TopLine Results Corporation is a full-service consulting firm specializing in customer relationship management (CRM) solutions using industry-leading CRM software. Our approach ensures success for our clients' CRM initiatives by helping select and formulate the right tool based on their needs. Implementing these solutions help tie together sales, marketing and customer service to provide a 360° view of customer-facing interactions to better manage, maintain and service every customer or prospect.

Founded in 1999, TopLine Results has successfully implemented CRM solutions for hundreds of satisfied clients. Our company is headquartered near Milwaukee, Wisconsin, with satellite locations in Chicago and St. Louis.

by TopLine Results Corporation

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