Microsoft Dynamics CRM 2015 is now available and we’ve seen a huge influx of customers that are looking to upgrade as soon as possible because of all of the new and advanced features. Microsoft has taken the time to truly understand what your sales and marketing departments need and how CRM can help with today’s buying cycle.
The marketing component of CRM has really been boosted and now features ways to streamline campaign creation, improve email content, offer real-time analytics and view social insights.
Instead of relying on outside products to generate and send mass emails, you can now build high quality emails with graphics, images and professional layouts. Templates are built-in or you can create messages from scratch using an easy drag and drop process.
Campaign Management Console
The Campaign Management Console now offers the ability to fine tune prospect responses through A/B testing and tracking. Marketers can now see how consumer reactions differ based on changes that you make to your advertisements or other promotional campaigns. While running A/B tests, you can also view the results in real-time analytics, giving you the opportunity to adjust campaigns immediately.
Integrated Social Listening
If your company isn’t on social media, it should be. Customers and prospects are turning to Facebook, LinkedIn, Twitter and the like to find out more about your business and its brand. Keeping an eye on what people are saying about you, good and bad, is vital to maintaining a positive brand identity and great customer service. With CRM’s social listening feature you can easily analyze what people are saying and track conversations about products, brands, competitors and campaigns.
When the sales and marketing teams work together, everyone succeeds. Through the sales collaboration panel, both teams can collaborate and share information on campaign details and successes.
Deepen your lead management capabilities with webinar integration and improved lead scoring, including the ability to introduce multiple lead scoring models.
Marketing Resource Management
The new Marketing Calendar will help you better visualize campaign deadlines and upcoming events. It also allows for click-to-call capabilities through Lync.
Internal Process Automation
Keep your entire marketing team on track by designing approval processes and tracking the status of tasks and deadlines.
by DFC Consultants