Microsoft has done a great job talking up the social aspects of their pending upgrade to
Some people call all this social status information found in Twitter, Facebook, LinkedIn, etc. to be a “social dialtone”. Most business people expect – as part of their CRM tools – to be able to tap into the stream of social status activity as needed for, say, news, contacts, and sentiment analysis.
Microsoft is well aware of this, and they have teamed up with a company called InsideView that focuses on sales intelligence tools and CRM solutions. In a future release, scheduled for the end of the year,
Microsoft has also separately struck a deal with LinkedIn to provide a way to extend a company's Customer Relationship Management software contact network. For example, if one of the team members of a sales group has a LinkedIn connection to a potential account,
The Microsoft Dynamics team has even more exciting plans to pull in and analyze social activity streams – we’ll take this up in a future post.
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