Back to Basics: Dynamics CRM for Sales Force Automation

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With all of the exciting new features in the customer relationship management (CRM) software world today (like Social CRM, marketing automation, activity feeds, and more) it is easy to be blinded by the hottest new thing and forget about the core functionality that provides the backbone for a CRM solution.

Microsoft Dynamics CRM is an industry leader in Sales Force Automation because it powers the productivity of sales people, enabling them to spend more time selling and less time on administrative tasks.  Dynamics CRM allows you to take advantage of embedded Microsoft Office capabilities, full visibility to your leads from first contact to final sale, guided sales processes, and actionable analytics so that you can optimize your sales efforts.  Microsoft Dynamics CRM is:

  • Familiar to users with sales tools that are intuitive and personalized to each role, giving your sales people better access to the data they need to do their jobs effectively.
  • Intelligent so that your users have access to insightful information and the ability to take action on it.
  • A connection builder, enabling your sales organization to collaborate and operate in a more unified manner with the help of the insightful Connections feature and others.

Craig Lutsi, an Account Manager at The Shepherd Chemical Company, explains what needs their sales organization was trying to fill when selecting a CRM solution and how Microsoft Dynamics CRM fit those needs and helped them focus on selling instead of administrative tasks in this quick video:

See firsthand what Microsoft Dynamics CRM can do for your sales force by trying it free for 30 days!

By Socius, a Microsoft Dynamics CRM Partner in Ohio, Kansas City, and California

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