They say that a picture is worth a thousand words. In the recently , the picture tells a predictable story about the three leading customer relationship management (CRM) solutions on the market: , Salesforce.com, and Oracle.
The graphic shows that while Microsoft Dynamics is the clear winner as the most usable CRM solution available, Salesforce.com and Oracle edge it out on functionality. However, the picture doesn’t tell the whole story.
Just below the image, Nucleus Researchers note that Dynamics CRM’s functional position will improve in future Matrices in light of the addition of including support for:
- Activity feeds
- Microblogging
- Conversations
- Automated activity updates
However, these new functional developments are NOT forthcoming for Microsoft Dynamics CRM, they are already available! They were included in the recent service update, but they were not taken into consideration for placement on this Technology Value Matrix. That means that Microsoft Dynamics CRM users are taking advantage of the most user-friendly and highly functional CRM solution available today.
By Socius, a Microsoft Dynamics CRM Partner in Ohio, Kansas City, and California
The usability is In CRM, user acceptance is a huge issue. End users, who are rarely the same people who choose applications in the first place, can be extraordinarily resourceful when it comes to undermining or working around new products or implementations introduced by manager. All this means that creating applications that are efficient and enjoyable to use is imperative for both ISVs and CRM implementers.