Track Social Media Marketing with Microsoft Dynamics CRM Accelerator

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Let’s face it; this social media fad isn’t going out of style any time soon and has actually increased in usage during the past 12 months. According to the Top Eight Customer Management Trends for 2010, three in four adults use social media to connect with each other compared to only 56% in 2007. It is on the up and it’s time to adapt to this new way of life…and business.

I find tracking and targeting of social media a very difficult task with the amount of information out there today. Microsoft Dynamics CRM acknowledges this and makes tracking social media easier with CRM Accelerator.

According to a Microsoft News Center press release, “The Social Networking Accelerator allows business professionals to monitor and analyze customers’ conversations on social networking sites, and as a result, provides real-time status updates about their products and services.”  Thus, making it easy to track progress and results of social media marketing as well as reduce costs and establish business insight across social networks, channel-centric organizations and Web interaction channels.

If you are one that has postponed this inevitable transition to social media marketing within your organization, contact us here at Sikich to learn more about the CRM accelerator and ease into it- effectively and efficiently. Sikich is an Illinois-based Microsoft Gold Certified Partner specializing in the implementation of Microsoft Dynamics CRM. We work with over 4000 customers in 4 states: Illinois, Indiana, Missouri and Kansas, in a variety of industries with a focus on manufacturing and distribution, professional services, education and not-for-profit.

By Sikich, a leading Chicago IL Microsoft Dynamics CRM partner serving IL, IN and MO

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