Summit Seed Finds Success with Email Marketing in Microsoft Dynamics CRM

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Summit Seed is a company whose specialty is turf grass seed that include seed mixtures designed for specific applications including residential lawns, sod producers, golf course, sports turf and low maintenance turf.  They showcase their products in the beautifully manicured grounds outside their offices in Manteno, Illinois.  Summit Seed has been using Microsoft Dynamic CRM for almost 3 years.  It has fit its needs for a multi-company structure with growing database needs.  They planned on having more than the ACT! limitation of 25,000 contacts/companies.

Summit Seed, Inc. used Microsoft Dynamics CRM to create custom entities representing the different companies and/or product lines they wanted to track.  With companies being able to purchase from the different companies at Summit Seed, Inc. the custom entity structure allowed for connecting and separating the information depending on which company the customer was purchasing from.  Summit Seed, Inc. has a full drill down view of their customers.

Summit Seed has also implemented many of c360’s add-on products for Microsoft Dynamics CRM such as Bulk Import and Record Editor, Web Connect, Word Mail Merge, Alerts, Address Validation, CTI Phone Integration with Norstar and more.

Some of the benefits realized by Summit Seed include:

  • Increased productivity because Information was easier and faster to find
  • Drill Down view of customers
  • Bulk Data Entry becomes effortless
  • Marketing efforts stronger and easier to manage
  • Quoting and tracking projects for Ignitra Marketing Group, LLC are fast and allows for better communication with auto reminders and auto tasked e-mails, etc.
  • Needed training was minimal and IT can really take hold of the system by putting research in and staying up to date with the current software releases
  • Quoting process generated over $50,000 in sales for a start up company Ignitra Marketing Group, LLC

To find out more about Summit Seeds products, visit them at

Crestwood Associates helped Summit Seed with their CRM implementation success and we can help you too.  Contact your Illinois Microsoft Gold Certified Dynamics CRM Partner, Crestwood Associates at for more information.

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