Articles By: SalesFUSION

Salesfusion sets its sights on the Microsoft Channel with addition of industry veteran

Salesfusion, a rapidly growing marketing automation company, today announced a strategic addition to the sales leadership team with the appointment of Jon Petrucelli to Vice President of Channel Sales. Jon joins the team from Hitachi Solutions, a two-time Worldwide Microsoft CRM Partner of the Year and leader in Dynamics Marketing, where he served as the …

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B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

I recently took my son to his first NFL football game. It was a typical game in that 65,000+ rabid football fans were all donning their team color - green in this case. My son mentioned that one of his classmates was at the game and I joked with him and said look around, he's …

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SalesFUSION goes 'native' with Dynamics CRM 2013

Veteran Marketing Automation software provider, SalesFUSION, unveils native integration of it's popular marketing automation platform for Dynamics CRM 2013 in new webinar series.   Five ways Marketing Automation will improve your Microsoft CRM deployment in 2014 - an on-demand webinar. Click to Watch As Microsoft brings to market the significantly "different" version of Dynamics CRM …

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Marketing Metrics that Matter to CRM Users

As marketing automation continues a hockey-stick adoption curve, the amount of data, metrics and response information are flooding MA systems and their connected CRM systems at unprecedented rates.  Historically, sales and crm users have not exactly been enamored with some of the more basic, numeric data generated by email marketing systems.   One of the many discussions …

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B2B Marketing To-Do List for 2013

As we approach the beginning of a new year, it's important as profesisonal marketers to reflect on what we were able to accomplish in 2012, where our marketing team could have performed better, and what tools, processes, and initiatives we can undertake in 2013 to perform at a higher level. I compiled what is, in …

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Drip Email Marketing Simplified

As more and more companies move towards fully integrated marketing automation systems, marketing end-users can sometimes struggle with getting their heads around the more feature-rich email marketing applications, such as SalesFUSION.  Many industry pundits believe that single, bulk email blast campaigns are all but useless in the grand scheme of lead management and lead nurturing.  …

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A Lead Scoring Primer...The Precursor to Good Lead Management Process

When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated lead scoring model?".  Part of the reason this is a key decision point is because marketing automation and lead management solutions, like SalesFUSION, are a …

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QR Codes Breathing New Life into Print Media

SalesFUSION, the maker of SalesFUSION360, a leading marketing automation software platform that offers deep out of the box integration to Microsoft  Dynamics, began actively promoting a unique new feature in its Dialog solution this year.  SalesFUSION Dialogs are an advanced landing page, surveys and social media publishing tool within the marketing automation platform.  As part …

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SalesFUSION to Host B2B Marketing to CRM Integration Webinar with Expert Panel

B2B Marketing Experts Webinar - Industry experts share best practices - Click to Register. SalesFUSION, a leading Microsoft ISV Partner and Enterprise-class marketing automation platform, will host a unique live webinar on February 16th at 2PM EST. This session is focused on b2b marketing and how companies using Microsoft Dynamics CRM can improve their lead …

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The Challenge of Open Rates in b2b Email Marketing

I recently got into a spirited discussion in LinkedIn about email open rates and what users of various email marketing tools and marketing automation platforms should expect when they engage in b2b email marketing programs.  The net result of the discussion was that "it depends".  Seeing this as a nice blog topic, I wanted to …

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