SalesFUSION

Kevin has over 20 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct. In addition to marketing/promotion work, Kevin spent several years with Onyx Software, an enterprise CRM application. From Onyx, Kevin moved into a key role with NuEdge System, Inc, an enterprise database marketing solution used by Sears, Bridgestone and Saks. NuEdge was acquired by Metavante Corp. and Kevin stayed on working with the database marketing software and CRM application for retail financial services. From here, Kevin moved into the B2B Demand generation ranks with Marketbright and played a key role in developing their demand generation programs, webinars and sales training. In January, 2009, Kevin joined SalesFUSION and has taken over Marketing and Sales management duties and works to establish the brand of SalesFUSION in the market. Kevin brings years of extensive marketing and technology sales experience to SalesFUSION and drives the overall messaging and B2B marketing philosophy of the company to market. Miller holds a BS Marketing and BS Psychology from Albright College in Reading, PA Kevin is very active in many LinkedIn groups and regularly authors white papers, articles and blogs. Kevin is an open networker on LinkedIn.

Salesfusion, a rapidly growing marketing automation company, today announced a strategic addition to the sales leadership team with the appointment of Jon Petrucelli to Vice President of Channel Sales. Jon joins the team from Hitachi Solutions, a two-time Worldwide Microsoft CRM Partner of the Year and leader in Dynamics Marketing, where he served as the …

Salesfusion sets its sights on the Microsoft Channel with addition of industry veteran Read More »

Veteran Marketing Automation software provider, SalesFUSION, unveils native integration of it's popular marketing automation platform for Dynamics CRM 2013 in new webinar series.   Five ways Marketing Automation will improve your Microsoft CRM deployment in 2014 - an on-demand webinar. Click to Watch As Microsoft brings to market the significantly "different" version of Dynamics CRM …

SalesFUSION goes ‘native’ with Dynamics CRM 2013 Read More »

As marketing automation continues a hockey-stick adoption curve, the amount of data, metrics and response information are flooding MA systems and their connected CRM systems at unprecedented rates.  Historically, sales and crm users have not exactly been enamored with some of the more basic, numeric data generated by email marketing systems.   One of the many discussions …

Marketing Metrics that Matter to CRM Users Read More »

As more and more companies move towards fully integrated marketing automation systems, marketing end-users can sometimes struggle with getting their heads around the more feature-rich email marketing applications, such as SalesFUSION.  Many industry pundits believe that single, bulk email blast campaigns are all but useless in the grand scheme of lead management and lead nurturing.  …

Drip Email Marketing Simplified Read More »

When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated lead scoring model?".  Part of the reason this is a key decision point is because marketing automation and lead management solutions, like SalesFUSION, are a …

A Lead Scoring Primer…The Precursor to Good Lead Management Process Read More »

SalesFUSION, the maker of SalesFUSION360, a leading marketing automation software platform that offers deep out of the box integration to Microsoft  Dynamics, began actively promoting a unique new feature in its Dialog solution this year.  SalesFUSION Dialogs are an advanced landing page, surveys and social media publishing tool within the marketing automation platform.  As part …

QR Codes Breathing New Life into Print Media Read More »

B2B Marketing Experts Webinar - Industry experts share best practices - Click to Register. SalesFUSION, a leading Microsoft ISV Partner and Enterprise-class marketing automation platform, will host a unique live webinar on February 16th at 2PM EST. This session is focused on b2b marketing and how companies using Microsoft Dynamics CRM can improve their lead …

SalesFUSION to Host B2B Marketing to CRM Integration Webinar with Expert Panel Read More »

I recently got into a spirited discussion in LinkedIn about email open rates and what users of various email marketing tools and marketing automation platforms should expect when they engage in b2b email marketing programs.  The net result of the discussion was that "it depends".  Seeing this as a nice blog topic, I wanted to …

The Challenge of Open Rates in b2b Email Marketing Read More »

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