Salesfusion, a rapidly growing marketing automation company, today announced a strategic addition to the sales leadership team with the appointment of Jon Petrucelli to Vice President of Channel Sales. Jon […]
Articles By: SalesFUSION
B2B Marketers: Combat the Cheap Email Effect with Triggered Communications
I recently took my son to his first NFL football game. It was a typical game in that 65,000+ rabid football fans were all donning their team color - green […]
Marketing Metrics that Matter to CRM Users
As marketing automation continues a hockey-stick adoption curve, the amount of data, metrics and response information are flooding MA systems and their connected CRM systems at unprecedented rates. Historically, sales and crm […]
A Lead Scoring Primer...The Precursor to Good Lead Management Process
When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated […]
SalesFUSION to Host B2B Marketing to CRM Integration Webinar with Expert Panel
B2B Marketing Experts Webinar - Industry experts share best practices - Click to Register. SalesFUSION, a leading Microsoft ISV Partner and Enterprise-class marketing automation platform, will host a unique live […]
B2B Marketers: Combat the Cheap Email Effect with Triggered Communications
I recently took my son to his first NFL football game. It was a typical game in that 65,000+ rabid football fans were all donning their team color - green […]
Marketing Metrics that Matter to CRM Users
As marketing automation continues a hockey-stick adoption curve, the amount of data, metrics and response information are flooding MA systems and their connected CRM systems at unprecedented rates. Historically, sales and crm […]
A Lead Scoring Primer...The Precursor to Good Lead Management Process
When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated […]
SalesFUSION to Host B2B Marketing to CRM Integration Webinar with Expert Panel
B2B Marketing Experts Webinar - Industry experts share best practices - Click to Register. SalesFUSION, a leading Microsoft ISV Partner and Enterprise-class marketing automation platform, will host a unique live […]
