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SalesFUSION

QR Codes Breathing New Life into Print Media

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SalesFUSION, the maker of SalesFUSION360, a leading marketing automation software platform that offers deep out of the box integration to Microsoft  Dynamics, began actively promoting a unique new feature in its Dialog solution this year.  SalesFUSION Dialogs are an advanced landing page, surveys and social media publishing tool within the marketing automation platform.  As part of the expansive multi-channel marketing capabilities of the system, end users can now create and generate multi-sized QR codes from the landing page designer that are linked directly to the Landing page content.

About QR Codes

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.

Invented by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR Code is one of the most popular types of two-dimensional barcodes.[2] It was designed to allow its contents to be decoded at high speed.[3]

Formerly confined to industrial uses, they have in recent years become common in consumer advertising and packaging, because the dissemination of smartphones "has put a barcode reader in everyone's pocket" for the first time. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand's website.[4][5] Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser's site immediately, where a longer and more targeted sales pitch may continue.

The presence of a QR code in advertisements also provides a sense to some consumers that those brands are on the "cutting edge", although the novelty will eventually wear off.  For right now, if you want to add a new twist on your offline marketing, a QR code is almost a necessity.

How SalesFUSION Customers use QR codes?

The QR code generator in SalesFUSION is simple yet elegant.   The end user creates a dialog media, which can be anything from a simple lead capture page to a full blown microsite.  Regardless of the content, the QR Code is sized and generated and automatically linked to the content in the dialog from which it is created.  The QR code is stored and linked to the dialog indefinitely.  Once generated, the PNG or JPG file is exported for use in print.  There are a great many ways in which our clients are using the QR codes.  The ideas are as diverse as they are creative.  The most common places QR codes are affixed are:

 

  •     Print advertising
  •     Brochures
  •     Business cards
  •     Trade show collateral
  •     Trade show shirts
  •     PPC ad landing pages
  •     Trade show giveaways
  •     Corporate signage
  •     Direct mail
  •     Post cards
  •     Corporate PR

Whichever media you decide to place your QR codes on, you will benefit from opening up a new channel and method for capturing lead information.  Our clients have become quite creative with the use of our QR code generator and being a new feature, the response rates from scanned QR codes can be very high.  The content linked to the QR codes is as diverse as the media on which they are placed.  Some examples of linked QR code content are:

  • Landing Pages
  •     Surveys
  •     Simple lead capture
  •     Contest registration
  •     Facebook pages
  •     Press releases
  •     Website pages
  •     Microsites
  •     Case studies
  •     Blog posts

There is no cost to our clients for QR code generation and you can generate and save as many QR codes as you wish!  You are limited only by your creative marketing mind!

by SalesFUSION

 

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