Articles By: SalesFUSION

New EU Cookie Legislation Points to Importance of Lead Capture Forms

Last year the the Council of the European Union approved new legislation that would require web users to consent to internet cookies, including the first-party cookies that are often deployed by the demand and marketing automation software vendors such as SalesFUSION, as part of their website visitor tracking software.  This type of software is designed …

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Where’s the Leads! Why Salespeople Hate CRM and How to Make Them Happy.

Your organization has invested tens of thousands of dollars and hundreds of person-hours implementing and fine-tuning your  CRM system so that your processes for sales, forecasting, and service management work like a well-oiled machine. As you sit back and admire your personal CRM masterpiece,  you may suddenly find that all of the planning, all of the …

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Pulling the “Trigger” on B2B Lead Generation

Email marketing has come a long way since it began receiving the attention of b2b marketers in and around the year 2000.  Savvy marketers realized the power and convenience, not to mention the low cost, that email marketing afforded.  Eleven years removed, we have seen email marketing's use in b2b literally explode.  Today, you are …

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Email Marketing’s Evolution From Blast To Nurture

The landscape in email marketing has changed. Gone are the days of disconnected bulk email marketing. Today, companies look to lead nurturing as the way forward for increasing lead conversions and integrating email marketing into their Dynamics CRM.

How Marketing Automation Can Save Your CRM Deployment

Marketing automation solutions like those from SalesFUSION can dramatically improve the performance and sales adoption of your CRM by tightly integrating the marketing to lead to sales process.

 

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