CRM Systems: If You Build It, Will They Use It? [Download CRM User Adoption Guide]

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Organisations pour tremendous amounts of time, resources and money into Customer Relationship Management (CRM) systems with high expectations of increased sales, better customer service and improved operating efficiency. Leading CRM solutions like Microsoft Dynamics deliver on those goals – but only if one key component is accomplished: user adoption.

Ask yourself these two questions:


  • How will this CRM implementation benefit our team?
  • Will our CRM system make life easier for the users?


If a CRM solution doesn’t make team members' jobs easier or better in some way, they simply won’t use it.

Successful CRM deployments improve staff morale and enhance process efficiency for sales, service, marketing and other business teams.

But users first need to understand the benefits of CRM and use the system on a daily basis to improve productivity.

Your organisation must ensure the CRM platform is designed to meet the needs of your users, communicate its benefits, ensure they are trained in how to use the system and secure their buy-in.

Lack of user acceptance and internal support is a sure-fire way of seeing CRM initiatives fall short of expectations in the form of wasted project costs and demotivated team members.

As a leading Microsoft CRM partner with several decades of experience in deploying and supporting CRM solutions, we’ve noticed several trends – common barriers to user adoption that many organisations face.

CRM User Adoption Guide

Our free CRM planning guide highlights 5 critical user adoption challenges and demonstrates what steps leaders need to take to overcome these roadblocks:

  • What’s in CRM for me?
  • CRM isn’t relevant to how how I work
  • Why do we have to change?
  • I don’t have time to learn a new system
  • The requirement has changed. CRM is no longer meeting my needs

Click here
 to download this CRM user adoption resource.

About Preact

As one of the UK's top rated Microsoft Gold partners Preact will help you gain maximum value from Dynamics CRM.

We’ll help you plan the next phase of your implementation, broaden your CRM user skills, answer your support questions and help you leverage more from Microsoft Dynamics CRM.

Our Gold partner status marks the fact that we’re one of a select group of partners that have met Microsoft’s stringent criteria to earn this highest CRM and Cloud competency.

Learn more about Preact.

by Preact CRM

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