ISM Releases Top 15 CRM Software Awards

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Microsoft Dynamics CRM and Powertrak Named to ISM's Top 15 CRM Software Awards

I am happy to announce that both Microsoft Dynamics CRM and Powertrak have been named to ISM's 2013 Top 15 CRM Awards list. These products serve as the standard for comprehensive Customer Relationship Management (CRM) software. ISM's Top 15 awards are divided into two categories—Enterprise (Upper Mid-Sized to Large companies) and Small & Medium Business (SMB - Small to Mid-Sized companies) - to reflect the changes and growth in the CRM marketplace.

“The winners of the 2013 Top 15 are the influencers in the CRM community as they make significant advancements in both functionality and connectivity for sales and marketing professionals, offer better decision making tools for executives, and provide more intimate connectivity with today’s Digital Clients,” said Barton Goldenberg, president, ISM.

Each CRM software program undergoes intensive testing at the ISM Software Lab based in Bethesda, Md. Each software program ISM tests is rated according to 208 selection criteria, including 99 business functions, 48 technical features, 34 implementation capabilities, 10 real time criteria and 17 user-support features. With no ownership in or by a vendor, ISM's software analysis is 100 percent vendor neutral and bias free.

Powertrak Wins ISM 2013 Top 15 CRM Enterprise Software Award

Axonom’s Powertrak solution suite automates revenue generating business processes for high-tech, manufacturing, and service organizations. Highlighted by its award-winning Product Configurator and Time and Billing modules, customers utilize these solutions to manage their quote-to-cash cycle, automate time entry and billing management processes, and streamline transactions.

Axonom’s commitment to Customer Relationship Management does not end with the Top 15 CRM Award. The company has a Gold CRM Competency in the Microsoft Partner Network and Powertrak achieved Certified for Microsoft Dynamics CRM 2011 (CfMD) status.

"The ISM and Microsoft awards and certifications directly reflect our commitment to the CRM marketplace by developing and delivering industry-specific software, services, and support," said Mike Belongie, COO at Axonom.

CRM Features and Trends

Barton Goldenberg found that as businesses seek a higher return and increased effectiveness on marketing, sales and service program investments, the Customer Relationship Management (CRM) software market is seeing dramatic growth and enhanced offerings including Data Analytics and Social CRM applications, mobile functionality as well as Gamification features, reports premier CRM consulting firm ISM.

He also identifies that mobile CRM, Social CRM, and SaaS offerings continue to be popular CRM software features. In addition, Big Data Analytics/Insight and Gamification applications are the new, hot new trends in the industry.

Download Software Reviews

More than 35 software reviews are available to use in your search for the CRM software solution that best matches your company's business processes and meets the unique needs of your sales, customer service and marketing functions. Wireless, Web and Hosted are among the options to consider.

The Top 15 winners for each category are featured in ISM’s 19th edition of User and Vendor electronic versions of The Guide to Mobile and Social CRM and are available for purchase in CD and downloadable format at For more information, call 301-656-8448 or email John Chan at

Microsoft Dynamics CRM and Powertrak Named to ISM's Top 15 CRM Award List.
Microsoft Dynamics CRM and Powertrak Named to ISM's Top 15 CRM Award List.

By Axonom, a B2B solutions provider for Microsoft Dynamics CRM customers around the world. Find out more about Powertrak software for Microsoft CRM at

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