3 Software Tools Every Sales Team Needs to Drive New Business Development

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“The method of the enterprising is to plan with audacity and execute with vigor.” – Christian Bovee

 A great book that I just finished reading, New Sales Simplified by author Mike Weinberg, outlines a step-by-step process for acquiring new customers.  A key point to this successful framework is selecting the appropriate amount of targeted prospects and having a strategic plan to continually work them.  I believe the health of any growing business is acquiring new clients and Microsoft Dynamics CRM can help be the cornerstone to your new business development program.

Microsoft Dynamics CRM can be the one place your sales and marketing professionals go to enter information on targeted companies and to create strategic plans with action steps and unique sales / marketing campaigns for each prospect.  A campaign could have numerous steps which include a letter, email, phone call, white paper or webinar invite to nurture the target.  Microsoft Dynamics CRM is a logical place to track all information from various campaigns.

To automate sales / marketing campaigns into Microsoft Dynamics CRM 2011, look to Click Dimensions, an email marketing and marketing automation solution designed specifically for Microsoft Dynamics CRM.  Click Dimensions allows you to send emails, track web visitors, score prospects, conduct nurture marketing, and store web forms and surveys directly into Microsoft Dynamics CRM.

Should your sales / marketing professionals need more contacts in the targeted companies or additional information before taking action, Microsoft Dynamics CRM 2011 fully integrates with BroadLook’s Profiler.  Broadlook finds new contacts and recent information on your targeted prospects fast by leveraging the internet and numerous social media sites.

Microsoft Dynamics CRM 2011 can be the driving force for your organization to have a systematic, consistent approach to acquiring new business in the future.

To learn more about Microsoft Dynamics CRM, contact Turnkey Technologies or give us a call at 636-237-2280.

By Michael Ramatowski at Turnkey Technologies, Inc. – Kentucky, Illinois, Missouri Microsoft Dynamics CRM & Microsoft Gold Certified Dynamics GP Partner

1 thought on “3 Software Tools Every Sales Team Needs to Drive New Business Development”

  1. Michael,
    Thanks for the kind words about my book. Developing new business is not complicated, even though so many try to make it seem that way.

    A focus, disciplined effort against a strategically-selected finite list of target accounts is critical for a successful new business sales attack. And I am certainly a fan of systems that make it easier by helping to monitor and measure progress.

    Thanks again for reading and mentioning New Sales. Simplified. Best to you and your readers.


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