More Bang for Your Buck: CRM Software Return on Investment Scores High

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According to Nucleaus Research, customer relations management products return an amazing $5.60 for each dollar invested. But the ROI for software that helps companies understand business analytics – in such areas as business intelligence, performance management, and predictive analytics – scores even higher: $10.66. (See appended reports at the end of this article).

The results of these findings make it clear that better business insight through analytical CRM software improves the bottom line. With business intelligent CRM software, businesses can make strategic business decisions that benefit their businesses in multiple ways. Having this type of software in place also puts companies at a competitive advantage. The companies that opt out of using business intelligent CRM software put their businesses at risk.

Microsoft Dynamics® CRM is extremely intelligent software that gives your company a competitive as well as productive edge. You get more for your money with the solution's amazing benefits. Let’s take a look at a few of the business intelligence features within Microsoft Dynamics CRM:

  • You can build business insight throughout your organization with easy-to-read dashboards and in-line visualizations.
  • You can create predictive analytics to identify key sales and marketing scenarios.
  • You can create ad-hoc reports through the Report Wizard so you always have access to exactly what you need.
  • You can view key performance indicators in real-time through pre- built dashboards.

Business Intelligent CRM software gives you more bang for your buck and Microsoft Dynamics CRM falls into this category with flying colors. If you have any questions about Microsoft Dynamics CRM and how it can help improve your bottom line, please contact us at Sikich for more information.

By Jim Drumm with Sikich, Chicago IL Microsoft Dynamics CRM partner serving IL and MO

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