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Sikich

Three Types of Analysis in CRM Help Companies Succeed

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One of the great things about CRM is that it gives insight into what your customers really want. In addition to that, you can view when they want the product, how they want to be notified about the product, and easily track your relationship with them from inception to present time. Here are three types of analysis that CRM can give your company insight to, making it easier to sell more, conduct effective marketing activities, and prepare for the future:

  1. Existing Customer Analysis: This insight makes it possible to offer your customers products that match their profile preferences, thereby simultaneously benefiting both you and your customers. Your customers get the attention they deserve and you are reaping the benefits of more sales coming your way.
  2. Prospect Analysis: By doing analysis of your existing customer database, you can determine the profile of current customers, and then focus marketing and sales efforts on potential customers, who meet that given profile. CRM solutions help manage marketing and sales, and this analysis is a huge part of that. This stops you from wasting your marketing budget on untargeted activities.
  3. Market Analysis: A CRM system allows you to build relationships with your customers and collect their reviews for statistical analysis. This data gives your company the opportunity to see its product through the eyes of the customer and gain an insight into market perceptions and how your product stands up in the market.

Microsoft Dynamics® CRM helps your company take the above analysis and apply it, helping your company succeed. Some companies may have Microsoft Dynamics CRM in place, but don’t really know the analysis available at their fingertips. In addition to the insight mentioned above, Microsoft Dynamics CRM utilizes flexible dashboards and inline visualizations so the information you need is easy to find and always up-to-date.

Specializing in the implementation of Microsoft Dynamics CRM, Sikich is a Chicago-based Microsoft Gold Certified Partner. Please contact us if you’re are interested in learning more about Microsoft Dynamics CRM by calling 877-279-1900 or connect with us online.

By Jim Drumm with Sikich, Chicago IL Microsoft Dynamics CRM partner serving IL and MO

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