The Microsoft Dynamics CRM 4.0 Marketing module has many amazing and easy to use features for list and campaign management. From broad canned spam controlled email blasts to highly targeted campaigns for key customers and prospect, Dynamics CRM offers the capability of setting up tailored contact lists for you to systematically build your pipeline.
Rimrock Corporation is offering a half-day Dynamics CRM List and Campaign Management Course. In this class, you will learn how to develop marketing lists, set up campaigns, and convert campaign responses to leads and opportunities. Tracking campaign effectiveness and ROI are what we finish with. The class starts with a demonstration, and then attendees will have a 45 minute hands on lab to try it out for themselves
As an added bonus, you will also see Access Hoovers, a CRM add-on product for building new marketing lists directly from the Hoover (D&B) database. You will see how Rimrock Corporation incorporates Hoovers up-to-date company and contact profiles to execute very specific campaigns by vertical market