Half of U.S. companies plan to invest more on IT resources in 2012 than in 2011, according to
This prediction is a possible sign of one thing: we’re moving our way out of the economic recession and into an area of growth. Companies are beginning to focus on improving productivity instead of just managing to get by. I think companies also realize that in order to be competitive in this new market, CRM has to be high on the list of necessities.
CRM makes it possible to track, manage, and develop customer relationships. Your customers are the lifeblood of your business and if you don’t have their needs in mind, well then it’s unlikely you can compete with the companies that do. CRM is among the top investments because of its ability to streamline multiple departments at organizations. For example,
If a CRM investment is in your budget next year,
By Jonathan Taub, Rimrock Corporation