Key Areas of Investment for Companies in 2012 include CRM

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Half of U.S. companies plan to invest more on IT resources in 2012 than in 2011, according to Nucleus Research. Key areas for that investment include Customer Relationship Management (CRM), integration, business intelligence and analytics, and workforce management.

 This prediction is a possible sign of one thing: we’re moving our way out of the economic recession and into an area of growth. Companies are beginning to focus on improving productivity instead of just managing to get by. I think companies also realize that in order to be competitive in this new market, CRM has to be high on the list of necessities.

 CRM makes it possible to track, manage, and develop customer relationships. Your customers are the lifeblood of your business and if you don’t have their needs in mind, well then it’s unlikely you can compete with the companies that do. CRM is among the top investments because of its ability to streamline multiple departments at organizations. For example, Microsoft Dynamics® CRM connects the Marketing, Sales, and Customer Service departments at an organization. Marketing is abreast of what the sales team is working on and vice versa. This creates an optimal work environment and enhances productivity. Everyone is on the same page, allowing teams to do their jobs better.

 If a CRM investment is in your budget next year, contact us to learn more about Microsoft Dynamics CRM and how it can help connect and streamline your office. We are a Microsoft Dynamics CRM Partner out of Toronto Ontario. The 20 years of experience we here at Rimrock Corporation can provide ensures that your implementation will be a success.


By Jonathan Taub, Rimrock Corporation Toronto Ontario Microsoft Dynamics CRM Partner


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