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It is not unusual for Microsoft CRM Marketing & Sales users to become disappointed with the external lists that they receive to conduct Marketing and Sales campaigns. Poor and/or incomplete data oftentimes leads to poor user adoption.  Missing contact names, missing and/or inaccurate e-Mail addresses, revenues, etc. all add up to additional time, effort, and cost to create viable lists to create Market Segments that you will use to Market/Sell your products and services. As of June, 2009 that dilemma is solved. Hoover's, a Dun & Bradstreet Company, has created "Access Hoover's" that allows licensed Microsoft CRM Users to create a direct integration to theAccess Hoover's global database and execute specific profiles and select, review, and import qualified target Marketing lists directly into Microsoft CRM Account and Contact folders. Hoover's data has been thoroughly reviewed and updated by the D&B Company. Access Hoover's is currently available for Microsoft CRM V4.0 users,  is moderately priced by user, and volume discounts apply.

Select Contacts directly from the integrated Hoover's Database and import and create Contacts in MS CRM.


Hoover's and Microsoft CRM bring integrated value to Marketing and Sales departments with access to over 32,000 companies and over 37,000 contacts to enhance your Marketing efforts.

Profile your target Marketing lists by Geography, Company Vertical, Company Size, and additional selection criteria:


Bill Gerrish is a CRM Solutions Executive at Ignify

Ignify is a privately-held ISO 9001 certified company focused on the mid-market and enterprise business space for ERP, CRM, and eCommerce implementations. The company provides design, consulting and implementation services for ERP, CRM initiatives for mid-market and enterprise businesses. Ignify is a Top-tier Microsoft Gold Certified partner ranked in both the Microsoft Dynamics Inner Circle and the Microsoft Dynamics Presidents Club in 2009. Ignify offers a comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions for increasing online sales while lowering overall operation costs. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Chicago, Toronto, Manila, Pune and Bangalore. For more information, visit or call 888-446-4395 or email

by Ignify a California Microsoft Dynamics CRM Partner

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