8 Reasons to Love Dynamics 365 for Marketing

Updated July 3, 2025 · Originally published October 3, 2017

In my opinion this has been a long time coming and I think Microsoft has finally introduced something that will be embraced by the majority of companies that struggle with marketing. The new Marketing app for Microsoft Dynamics 365 is ONLY available for the Business Edition.

There are 6 functional areas the Dynamics 365 Marketing App:

• Multichannel campaigns
• Email marketing
• Marketing Pages and Forms
• Lead Management
• Event Management
• Reports & Dashboards

Plus, add on third-party solutions and Azure services such as Customer Insights and other marketing services.

As a high-level introduction to Microsoft Dynamics 365 Marketing App, here are eight specific reasons we think this is a great offering:

 1) Target the Right Audience

• View all audiences in one place
• Dynamic segment with a visual business user designer
• Combine multiple segments
• Invoke seamlessly in the customer journey

2) Multi-channel Campaigns Made Simple

• Simple drag and drop design
• View edit marketing content in place
• Embedded content designers
• Event-driven automation
• In place insights
• Easy visualization of journeys

3) Content

• Unified multi-channel content management

4) Easy Email Marketing at Scale

• Rich template gallery for easy setup
• Drag/drop block, HTML editors
• In place preview
• Inbox preview via Litmus
• Embedded analytics
• Heatmap, geo-map

5) Lead Management: Integrate Sales & Marketing Pipelines

6) Lead Management: Generate and Prioritize Demand

• Easy landing page creation
• Form creation in place
• Simple scoring rules
• Easy rule visualization
• In place analytics

7) Organize Webinars and Events with Ease

• Broad event management data model
• Agenda management
• Attendee portal
• Registration
• Attendee calendar
• Event mobile app (preview)

8) Streamlined Admin Experience

Microsoft Dynamics 365 Marketing App is a tool that can help you turn prospects into business relationships.

1. Simple & productive
   Intuitive, simple user experiences with ready-to-use content
2. Customer-driven differentiation
   Built from customer feedback with unique differentiators
3. Multichannel
   Create and orchestrate personalized content for both online, offline, and custom channels
4. Platform
   Extensible with familiar tools and a strong ecosystem
5. Cloud
   Global footprint, Azure hyper scale, compliance, and performance

ForgeXRM + Microsoft

ForgeXRM develops innovative solutions that drive productivity and empower businesses to achieve more with the Microsoft Power Platform and Dynamics 365.

With our deep specialization, industry-leading CRM solutions for Insurance and Wealth Management, and Add-Ons for Project Management and our configurable XRM Grid Control, we accelerate innovation and empower businesses to maximize their CRM investments.

Contact ForgeXRM today. We’d love to connect and learn more about your goals and explore how ForgeXRM + Microsoft can support your organization’s needs.

By Ryan Plourde, ForgeXRM, www.forgexrm.com

By Ryan Plourde, Principle and Owner, ForgeXRM

As Founder of ForgeXRM, I bring 30+ years of experience helping businesses streamline operations and strengthen relationships through CRM/XRM solutions built on Microsoft Dynamics 365 and Power Platform. My focus is on delivering tailored software solutions that solve real business problems, whether you're managing people, products, or processes. Previously, I founded AbleBridge, a leading Microsoft Partner/CRM solutions provider acquired by Crowe LLP, where I led the firm’s Microsoft practice.

Follow me on LinkedIn

Author Bio Page